You’re most likely hoping to grow your business by putting videos on YouTube. Or maybe you’re a YouTube Creator trying to make YouTube your career. Either way, at some point, you’ve probably wondered what kind of videos to make on YouTube.
Do either of these situations sound familiar to you:
- You keep hearing that every business should be using video in their marketing. You don’t really know much about YouTube but you know your company has a few videos lying around somewhere, so you upload those. Weeks later, your video views finally break into double digits…
- You have a YouTube Channel that you’re trying to make new videos for all the time. You’ve done every online video trend from the Harlem Shake to the Mannequin Challenge and are just hoping for some of them to catch on.
The Model T.E.A.
Most companies use their YouTube Channel as a junk drawer for crappy corporate videos, and too many Creators run around chasing every online trend they can find in hopes of going viral.
Everyone wants to go viral, but if you look at some of the most successful Channels on YouTube they didn’t get there by creating one viral video, they did it by creating very specific regular content for their audience.
Coming up with ideas for regular new content is not always easy. Luckily, we know what kind of videos YouTube likes to see and we’ve created a content plan for you. The type of content a successful channel should have include teachable videos, entertaining videos, and videos that advertise what you’re all about.
We call this the Model T.E.A. which stands for Teach, Entertain, and Advertise.
The first type of videos you need to lay the foundation of your channel are teaching videos. It’s sharing what you know in How To, or DIY videos; even testimonials, reviews, overviews, or FAQ’s. Anything that informs and gives information in your field should be found on your channel especially if you’re a business.
According to Google, 91% of smartphone users turn to their phones to get ideas while completing tasks. They also shared that in the first 4 months of 2015 more than 100M hours of how to content had already been watched in North America alone. Searches related to “how to” on YouTube are growing 70% year over year. People are coming to YouTube to learn, so teach them.
These should make up about 60% of your videos. Ideally, that would mean posting anywhere from 2-3 times a week, but if you can only manage one of these a week, start there. This type of content is fairly easy to make and we’ll go over that in a future video so make sure to subscribe to our YouTube Channel.
Next you need to create content that is entertaining and lets people know who you are and what you’re all about. This is your weekly content or series, and should make up about 30% of your video content. It’s what people come for when visiting your channel.
This can be an interview series, a vlog, a rant video, or an epic rap battle! Look at it as your regularly scheduled content or your own TV Show.
This could also be a good category to put your videos about the latest trend in. Most of this content won’t be relevant for as long as your teaching videos. Because of that, it might be a good idea to do some keyword research on what’s currently trending before creating these videos.
The final type of video you should create on a monthly basis is video for advertising! These videos are meant to convert your audience into subscribers, leads, or customers. They should make up about 10% of your content and can be promoted as In-Stream or Discovery Ads.
If you’re a YouTube Creator thinking “oh that one’s just for businesses”, break out of your box and think again! You need to be looking at your Channel as a business. You can run ads to your Channel to get more subscribers. I used ads to take my family vlog from 0 to 4,000 subscribers in six weeks.
In order for your business or channel to grow you need to build a loyal following. These videos are specific to that purpose. If you need some help with this kind of video, check out our free Video Ad Formula. It will teach you exactly what to say to make the perfect YouTube ad.
Benefits of the Model T.E.A.
Teaching videos will help you establish yourself as an authority figure in your space. Entertaining videos will help you develop a relationship with your followers and keep them coming back regularly to your Channel. Advertising videos will increase your reach to attract new followers.
The Model T.E.A. will help you overcome that stressful feeling of having no idea what kind of videos to make on YouTube. You’ll be able to bring in more subscribers, provide them constant value, and eventually they’ll turn into customers.