Video Power Marketing

Grow Your Business with Video Ads

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What Are Best Targeting Methods to Reach Your Audience with YouTube Ads

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Would you like to know how to best target your ideal market so you can create YouTube ads they click?

Watch this video to get the inside scoop on the best targeting methods to reach your audience and help you grow your business.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then youwill want to check out our new for 2022 YouTube Incubator program this month for 10 lucky people.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Why Are My YouTube Ads Not Working???

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Are you feeling frustrated and wanting to bang your head against the wall right now because your YouTube Ads aren’t working?

Watch this video to learn the 5 reasons why your YouTube Ads aren’t performing and some levers you can pull in order to get them to work.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then youwill want to check out our new for 2022 YouTube Incubator program this month for 10 lucky people.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

How to Correctly Launch a YouTube Ad Campaign

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So you’re thinking about advertising on YouTube this year huh?

Over the years, we’ve launched over 5,000 YouTube Ad campaigns in hundreds of different markets. 

About 20% of our campaigns have flopped.

About 60% of our campaigns are average, good, vanilla.

But… About 20% of our campaigns have crushed it.!

In this video, I want to share with you 5 questions you should know the answers to before launching a YouTube Ad campaign this year.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then youwill want to check out our new for 2022 YouTube Incubator program this month for 10 lucky people.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

The Real Cost of Advertising on YouTube in 2022

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With the uncertanty of Facebook ads and the new laws surrounding privacy with IOS updates etc…etc… Many marketers are making the shift over to YouTube ads. 

But… It’s a largely unknown platform when it comes to running paid ads, and many people who have experienced running YouTube ads have at one point or another, been burnt by ad costs with very little return on their ad spend (ROAS). 

In the video below I breakdown the REAL cost of advertisig on YouTube in 2022. Enjoy! 

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then youwill want to check out our new for 2022 YouTube Incubator program this month for 10 lucky people.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

3 Reasons You Should Be Running YouTube Ads in 2022 For Your Business

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There’s several challenges that come when you’re growing your business. How can you reach your audience, AKA, your future customers?

What do you need to say and show in order to capture their attention, build trust and motivate them to take action? How can you do this without taking up alot of your time and money?

How cool would it be to have a marketing machine that is constantly running and showing your message to your exact audience at the time they’re actively looking for it? How cool would it be to put $1 into the marketing machine and see $3 come out?

This marketing machine exists and it’s name is YouTube Ads.
Back when I first started my agency, Video Power Marketing I was starting from scratch. I had just quit my job, I had 0 YouTube Views, 0 People on my email list and 0 customers. (We have to start somewhere right)

I did have the work experience, marketing skill set and two actual client case studies that showed great results.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then youwill want to check out our new for 2022 YouTube Incubator program this month for 10 lucky people.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

The 3 Critical Phases of Successful Video Ad Production

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If you’re running a business and you’re interested in creating video ads that will actually grow your business then you need to be aware of the 3 stages of video production for creating great YouTube Ads.

Did you know that 68% of YouTube users watched YouTube to help make a purchase decision.

Why do I share these two stats with you?

If you aren’t currently creating videos to serve your market, you’re losing out on connecting with your potential customers or clients.

There’s a lot that’s involved in producing great videos. I wanted to break down the video production process to give you some clarity and tips to make it helpful and enjoyable experience for you.

I’ve had the experience of being a part of hundreds of video production shoots over the last 20 years.

I’ve been in front of the camera, behind the camera. I’ve experienced shooting videos by myself and I’ve also been a part of production crews with over 30 people.

Lately, I haven’t even been touching the camera.

There’s all types of videos. To keep things simple and relevant, this production process will be focused on talking head video.

Here are the 3 critical steps of video production.

Pre-Production: This is everything that happens before you shoot your video. Nail this step, everything goes smoother.

  • Know your audience: (Who & Why)
  • Know your message: (Why your solution? Why Now? – Feel, Know Do.
  • People, Promise, Pain, Plan, Propose (5P’s)
  • Write your scripts or outlines
  • Plan logistics (Who, Where, When)

Production: This is everything that happens during the shoot

  • Production Team or You?
  • Quality Equipment: Camera, Audio, Lights
  • Frame it
  • Shoot it

Post Production: Everything that happens after the video shoot

  • Edit it
  • Colorize
  • Add Titles / Graphics
  • Add music

There is a misconcept that making videos is a lot of work. It can be if you shoot them one by one. In order to reduce the amount of work, time and energy, I recommend you batch shoot your vidoes. Choose one day a month where you shoot 5-10 videos in a day and just knock them out.

We are opening up our YouTube Incubator program shortly, where we spend 3 days with you, taking you from writing your video ad script, shooting your video ad to launching your YouTube campaign.

Click here to find out more about it.