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4 Keys To Creating a YouTube Ad That Works in 2022

May 25, 2022 by VPM

Isn’t it frustrating when you launch a campaign and you get a lot of impressions, views and clicks but no leads or purchases? Just a bunch of wasted ad spend?

To any of you who have advertised on YouTube or Facebook or Google. How frustrating is it when you launch a campaign, and you get a lot of impressions and views and clicks but no leads or purchases?

I mean, it’s frustrating. You spent all this time and money creating these campaigns and no results to show from.

Just a bunch of wasted ad spend. Ouch, my heart hurts just thinking about it.

But on the flip side, how exciting is it when you have a YouTube ad campaign that’s crushing it.

Where the impressions are turning into views. And those views, people are watching the whole video. And then, those views turn into clicks. And those clicks are turning into leads. And those leads are turning into customers.

And when you have the whole dashboard as a whole, you can see you spent a dollar on ads and you’re getting $3 in sales on the back end, right?

That’s really exciting. That’s when you know you’ve got a good thing coming on.

I wanna share with you four essential tips that you must have in order to have a high-converting YouTube ad.

We are opening up our YouTube Incubator program shortly, where we spend 3 days with you, taking you from writing your video ad script, shooting your video ad to launching your YouTube campaign.

Click here to find out more about it.

How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads | Case Study

December 12, 2019 by VPM

How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads | Case Study

In 2018, Video Power partnered up with Dr. Angela Lauria of The Author Incubator project. It was a dynamic and highly successful campaign that resulted in far-reaching performance improvements in Dr. Lauria’s webinar registrations.

In this case study, we will present all the details behind this case and the amazing results we have managed to achieve together.

Background

Dr. Angela Lauria is a published author who founded The Author Incubator to help professionals, life coaches and healers promote their business by writing and publishing their own books. With thousands of previously published videos on YouTube and numerous campaigns, the author was unhappy with the results of her advertising efforts.

Drive Webinar Registrations – The Author Incubator

Purpose

The purpose behind The Author Incubator’s video ad was to catch the attention of a cold audience and invite them to attend a webinar dedicated to book writing self-improvement skills. While the business has created and published several YouTube campaigns over time, their conversion performance was underwhelming for one reason or another. The Author Incubator realized that they needed assistance in driving their business’ and webinar’s intent home, making the initiative self-sustaining and worth their while as a result.

Video Ad Results

Within 1 week we lowered the cost per lead by 75%. While generating new interest and converting leads for their webinar was a priority, making the process self-sustainable came as a natural extension of the video ad creation process. This was a beneficial outcome which made The Author Incubator’s webinar video ad more affordable and repeatable over time.
Within 1 month we increased the number of leads by 380% and got them their first customers from YouTube ads below their desired cost per buyer. Given that YouTube is a globally-available platform with millions of viewers with interest in The Author Incubator’s service portfolio, interested leads started reaching out to the business with the interest of participation and collaboration in their webinar.
These campaigns are driving thousands of webinar registrations every month. Featuring a though-out video ad on YouTube effectively makes the advertisement push a recurring element in a business’ marketing strategy. This is why The Author Incubator continues to enjoy success even long after the video ad was first published.
These campaigns are consistently providing hundreds of high-quality applicants every month. With continued exposure and growing interest in their services, The Author Incubator managed to monetize on their initiative to create a professional video ad that inspired public interest and brand trust.

Why This Ad Works

Strong Intro: The introductory segment of your video ad will speak volumes of your brand, intention, and personality as a business or a professional. As The Author Incubator illustrates, it speaks directly to the audience (people who want to write a book) as it is trying to engage them by relating to their desires.

Very few potential leads will stick around and watch more than 30 seconds of a video without being hooked from the get-go. This makes the introduction of the purpose of your video and its main selling point in the intro essential for success.

Inspiring Elements

The voice during the problem/solution section inspires viewers to take action. Featuring representative, professionally-written monologue or dialogue coupled with a complementary soundtrack will do wonders for your lead generation. It’s important to put effort into the overall message, tone and call to action of your video as a whole to inspire confidence and trust with the viewer more quickly just like the team behind The Author Incubator did for their content.

You can check out some of the best paper writing service reviews in order to find the best approach to your script writing and editing process before the camera rolls. Featuring your workgroups, satisfied customers or their testimonials on camera through the video ad itself will also lend credence to your claims, pushing the viewer closer to conversion.

Good Branding

The brand is consistently mentioned throughout the video, increasing branded searches by 205% in one month. This builds the remarketing lists so you can show more videos to the viewer down the road. Depending on your own brand’s niche, following trending business news will also help shape your approach to branding for video ads and other purposes going forward.

With that said your branding goes further than just your legal name, website or logo (which should all find their way into your video ad regardless). The cinematography, set design, clothing as well as the post-production effects implemented on the final version of your video ad will also be registered as part of your branding as seen in The Author Incubator video ad. This is what makes use of tools and templates such as Video Ad Framework important in the ad creation process pre-publishing by presenting a business’ value proposition in the best light.

How to Choose the Best Type of YouTube Ads for Your Needs

October 21, 2019 by VPM

Promoting your brand requires using multiple platforms and various strategies. YouTube is a powerful platform with over a billion users that can allow you to advertise your brand according to your needs. YouTube ads are the best way to do it, but you need to choose the best type for achieving your goals.

Choosing the best type of YouTube ads is important and crucial for the success of your YouTube advertising efforts. If you’re not sure how to handle it, just keep reading.

Here’s what you need to know about choosing the right YouTube ads for your needs.

1. Define Your Target Audience

Just as with any other form of marketing strategy, the first step is always the same. Defining your target audience is a must.

You need to know who you’re advertising for.

Crete your audience members’ profile in terms of:

age
sex
education
interests
online behavior
location

Make sure you know who they are and what they like. Only then will you be able to reach them ad get them to engage.

2. Research Your Competition

You can learn a lot by observing what others on the market are doing and how good they’re handling their advertising.

It’s best that you do a bit of research on your biggest competitors and see what they’re doing.

Try looking into their:

target audience
marketing efforts
outreach and performance

Draw some conclusions based on what they’re doing and use it to create a better YouTube ads strategy yourself. This will help you stand out and make something unique.

source: YouTube

3. Use Other Ads for Inspiration

There’s nothing wrong with analyzing other ads and taking little pieces to create your strategy.

Make sure that you’re modeling ads which are:

engaging
properly structured
memorable
successful

In addition, you can download and use this proven YouTube Ad Formula, and make use of it.

Gather all the information you can and create a video based on what works in practice.

4. Use Social Media

Luckily for you, other popular social media platforms and channels are another great source of information you can use for your benefits.

By analyzing your target audience’s behavior on other social media channels or platforms, you can learn about:

their favorite topics
influencers they follow
YouTube channels they’re subscribed to

This will help you learn more about them and make decisions about YouTube ads for your case.

5. Choose Your Type

Now it’s time to make the right choice based on all of the above steps.

Now that you know your audience and you’ve learned how to make a great YouTube ad video, you need to choose which type will work best for you.

Here are the best types of YouTube ads you could use:

Bumper ads

They’re up to 6 seconds long and the viewers can’t skip them. They’re great for getting brand awareness and impressions.

In-display Ads
These videos appear in the form of a thumbnail image and promotional text. Your target audience will see them in search results, related videos, watch pages, etc.

In-stream ads
These ads might be the best ads, benefiting both the viewers and the advertisers. it allows the viewers to skip if they’re not interested and the advertiser is only charged when somebody watches longer than 30 seconds. Viewers get a better experience by skipping the ads and the advertiser only has to pay when people choose to watch the video.

source: YouTube

Choosing one of these types of ads will ensure you get to your target audience the right way.

Also, don’t forget to use a reliable writing service if you need help putting together or proofreading the written part of the ad.

6. YouTube Ad Creation

Finally, you need to think about the steps necessary for creating the ad you want to show your target audience.

The best way to do it is to follow findings and proven methods to ensure you’re making all the right moves and taking all the right steps.

Here’s what you need to think about:

Make the beginning of the ad engaging and inviting
Optimize for mobile
Design a corresponding thumbnail
Keep it clear and simple
Use storytelling
Keep it engaging
Test it out (show it to your family, friends, business partners, etc. to get some objective insights)

Use everything you’ve got to ensure your ad is unique and engaging. Create an ad that will convert and get you the results you desire.

Final Thoughts

Your YouTube ads strategy needs to be on point. It requires some serious planning, investigating and gathering a ton of useful information. However, once you create the ad your target audience will respond to, you’ll see it’s worth the effort.

Use the guidelines and steps above to make the perfect, effective YouTube ad you need. Start changing your YouTube ads strategy for the better today.

4 Solutions To Get Your YouTube Ad Approved

January 22, 2015 by VPM

I’ll just come out and say it. The best way to avoid being suspended by Google is: DON’T BE SKETCHY. There are multiple factors that go into not being sketchy, especially with multifaceted campaigns like those on YouTube. Allow me to give tell why your being suspended, and give you 4 Solutions To Get Your YouTube Ad Approved.

How Do I Know If My Ads Are Approved?

If you go to All Video Ads, then click on the Ads tab at the top of the screen, a list of your video ads will pop up. Next to the ad it will tell you if the ad has been approved or not. If it has been disapproved it will tell you why. In this case the video has no content. That is because we have taken those videos off our YouTube channel, so they no longer exist.

Get Your YouTube Ad Approved

Problem

Frankly, there are industries that Google doesn’t like. Some industries have a reputation for not having the customers best interest in mind. Here are some of the industries that Google is hardest on…

Weight Loss/ Diet Pills
Financial Investing
Real Estate Investing
Any Get Rich Scheme

What do these industries have in common? They promise something that they can’t necessarily fulfill. Much of what they are promising is not easy to accomplish, but they offer simple solutions.

Solution

Let me stress that many companies in these industries are not sketchy. We work with multiple companies in these industries. Their ads don’t get disapproved and they have a positive ROI. The difference between the industry and these clients is that they are offering true value. They are selling their expertise and the right way of doing something. If you want to beat an industry reputation do not offer a quick solution. Instead offer value based on your experience. Teach the right way to do something, don’t offer shortcuts.

If you want to beat an industry reputation do not offer a quick solution. Instead offer value based on your experience. Teach the right way to do something, don’t offer shortcuts.Me

Is Your Ad Approved, But Still Not Effective?

Download our Video Formula PDF Guide to create and effective YouTube video ad

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Value Is Important To Get Your YouTube Ad Approved

Problem

Ads demonstrate little unique value to users
Promotions that represent you, your products, or your services in a way that is not accurate, realistic, or truthful

Solutions

Be specific in each aspect of your ad. Your video ad, your headline, your landing page video, and your offer needs to show what you’re truly going to do for the customer. At Video Power our offer is not vague. We do not say we will make you more money. We are specific, we will drive targeted traffic to increase sales.
Avoid gimmicks. Your video should show the value of your product. Your hook, your promotion, and your CTA should all build the value of your product. Gimmicks are a no no. Examples…
- make a million dollars a day
- lose 400 pounds in a week

Avoid Looking Like Spam

Problem

Most people live by the credo if it looks like spam, it probably is spam. I know I do after I once bought a 300 dollar puppy off an online ad, and the puppy never came. Google lives by this credo as well. They cite some of their main concerns as…

counterfeit goods
dangerous products or services
products or services that enable dishonest behavior.

For this reason they will not approve, “promotions that prompt users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user’s explicit consent.” The last thing Google wants is a million people waiting for a puppy… like me.

Solutions

Take the time to develop a quality video with a quality offer. If it looks sketchy you will be put in the dangerous goods, products, or services category by association. Here is an example of a quality ad that shows value…

Be transparent. The best ads and landing pages tell exactly what your purpose is. Why is the customer there? What you want them to do? What will their information will be used for? If you are asking for their email address, tell them exactly what they get by giving you their email and what their email will be used for.
Your URL must be from your website. Keep your landing pages associated to your website. Google hates it if the website is just a landing page. For example google does not always approve lead page URL’s (ex. www.leadpages.videopower.org). That page isn’t real by the way. So don’t click on it. A good url would be like the one for our YouTube Advertising Course…

Do You Find It Difficult To Scale Your Online Marketing

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Avoid Inappropriate Content

Problem

This is pretty self explanatory. Google wants you to avoid the following..

hatred; violence; harassment; racial; sexual, religious, or political intolerance, or organizations with such views; content that’s likely to shock or disgust; content that’s exploitative or appears to unfairly capitalize at the expense of others

Solution

Dont be afraid to test. Some of you may not see your content as inappropriate. You also may think it is funny, or classy enough to not be inappropriate. Try testing different landing pages and videos to see what headlines, content, and offers get approved. Testing will also help discern what landing pages work best.

Here are some examples of appropriate inappropriateness…

Resources

There are a number of resources that Google gives us to keep our ads approved. I would recommend using this post first because reading Google’s stuff is sometimes a daunting task. If you want more info on their policies, here is a list of resources that could help your when trying to get your YouTube ads approved

Adwords Policies: https://support.google.com/adwordspolicy/answer/6008942

The Approval Process: https://support.google.com/adwords/answer/1722120

Fixing Dissaproved Ads: https://support.google.com/adwords/answer/6080541

Your Ad Is Approved, But You Still Need Help

Let us help you grow your campaign, hit your goals, and get your desired result

About the Author

The Ultimate Guide To Setting Up Your YouTube Advertising Campaign In AdWords

November 20, 2014 by VPM

When it comes to trying a brand new marketing tactic, most people’s biggest fear is wasting money. The solution: let someone make mistakes first and learn from their mistakes. We have already wasted plenty of money. This post is meant to be a guide for setting up your YouTube advertising campaign, so you don’t waste money testing things that we have already tested.

For those of you who wouldn’t even know where to begin when it comes to placing a YouTube ad, let’s start by going into your AdWords account. On the left you will see the tab that says “All video campaigns”. Click it, and click the little red button that says “+CAMPAIGN”. If you are still lost follow the image…

Now that the noobs are with us, let’s get a little more specific. You will be taken to a General Settings page for your campaign. I want to go through each section of this set up with you. That way your campaign doesn’t get set up for failure.

YouTube Advertising Campaign Settings

General

“What’s in a name? That which we call a YouTube Campaign. By any other name would smell as sweet.” Romeo may not have thought a name is important, but it is. Your name should be very specific and reflect the campaigns goals. It should also state if it is an In-Display or In-Stream campaign, but we will get more into those later. It will be easier to compare to other campaigns you will make in the future.

Your budget should start small. Somewhere between 25-50 dollars a day; enough to test, but not enough to waste a lot of money. I know you’re excited about this but don’t just come out guns a blazin’. Your targeting groups, your ads, and your funnels will have holes at the beginning and you will waste money. Once you fill those holes you can scale that budget.

Finally, in the Advanced Settings, turn off the Google Display Network. For us, the GDN hasn’t ever performed very well, so we like to turn it off. You should also select to have your ads play out evenly over time. If your ads are all playing at the same time of day, that’s money wasted.

Location

Where do you want your campaign to play? You can get as specific as zip code, city, and state. You can also get as large as national and multinational campaigns. There are literally all the possibilities in the world!

Advanced Settings

The last place you’ll want to check out in General Settings is your Advanced Settings. Here is a checklist for what you want to do in there:

Optimize your ads for conversions. We do not care about views, we do not care about clicks, we do not care about traffic. We care about conversions. Conversions = $$$
Limit how often a person can see your ad. We do around 3-5 times a week. You want people to be customers, they won’t do that if they are annoyed of your ads.
Decrease your mobile bid by 100%. Mobile doesn’t convert nearly as well as desktop because the ads aren’t clickable. You end up paying for views. Not customers.

Video Power Lab

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YouTube Advertising Campaign Videos

You will be asked to add a video ad right away when setting up your campaign. It is optional, but whether you do it now or later the process is the same. You’re going to want to link your YouTube channel to your AdWords account. Then, to add your video simply copy and paste the YouTube URL into this box…

Remember, do not have In-Display ads and In-Stream in the same campaign. Separate them into two campaigns. They are two different strategies in terms of targeting and what videos you want to use. You also want to make it easier to compare the two. Un-click either In-Stream or In-Display depending on what kind of campaign you are building.

In-stream

Adding your In-Stream video is very simple…as a side note, how great does Jake look in that picture? His eyes just seem to penetrate the soul.

Your display URL will show up on the ad. It doesn’t have to be your full landing page URL, it just needs to look pretty. We usually capitalize every word and keep it simple. For example VideoPower.org
Your destination URL is your landing page; the specific page that you want people going to when they click on your ad.
The companion banner will show up on the top right corner of the page while your ads playing. YouTube will make a default one for you, or you can upload one of your own that goes along with your offer.

In-display

If you decided to make an In-Display campaign, this is a little more work.

Your Thumbnail is important. It should be eye-catching. It is the first thing people will notice and has the potential to make people stop and read your headline.
Your headline and description are the most important parts of the In-Display ad. Write a headline and description that will make people click. Why do you think BuzzFeed is so popular? Their headlines are amazing, and they get people to click.
Send people to the video. When a video is being used as an ad you have the option in YouTube to put a Call-To-Action button on the video. This will get the person off YouTube and onto your website. If you do send them to your channel, be sure your channel is linked to your site. You are creating a path for people to follow to become a customer.
Choose to place your videos in search results. People pay more attention to videos when they pop up in search because they are not pre-occupied watching another video.

Video Power Lab

Get access to step-by-step video tutorials & tools in our Video Power Lab to help you set up & run a successful YouTube Campaign

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YouTube Advertising Campaign Targeting

There are multiple types of targeting you can use for your campaigns. If you want a little more info on each one here is a blog post we wrote about the different targeting groups, or you can check out this infographic. Here is how we set up our targeting groups…

Name and Budget

We like to create a targeting group for each different type. Like your campaigns, make your targeting group names specific. If you are doing Website Remarketing, name it “Website Remarketing” and put all your Website Remarketing lists in that group.

You can get even more specific than that if you’d like. For example, you can split of your keywords into multiple groups based on their relationship. At Video Power, we may have a keyword group named “YouTube Advertising Keywords” where the keywords all relate to YouTube Advertising. Or we might have a group called “PPC Keywords”, where we target keywords specific to PPC. This allows us to compare and spend money where it works best.

Start your bids around 7-10 cents. Then go back and change those bids to spread your budget around.

Demographics

This part is simple. You know your customer (If you don’t, you’re getting way ahead of yourself). Choose their age, gender, and parental status. Always uncheck the unknowns. Don’t spend money on someone you know nothing about.

Targeting Groups

Choose the targeting group in the drop down menu. The only one that is outside the drop down menu is Interests.

Topics and Interests are all based on how well you know your customer. Use the search bar to find relevant topics and interests. Only use the most relevant.

To add keywords or placements put them in the box that shows up and click “Add”. Placements need to be found by scouring YouTube. There is no great tool for finding placements. Keywords will give you suggestions below. You can also use the keyword planner found under tools in AdWords

Website Remarketing and Video Remarketing are both created using the ‘Remarketing’ section. They only differ by what Remarketing lists you set up. You have to go in and make these marketing lists. To set up your Remarketing lists go to Shared Library> Audiences> +Remarketing Lists. To create Video Remarketing lists, your YouTube channel will have to be linked to AdWords.

Whats Next For Your Campaign?

Check Out Our FREE YouTube Ad Video Formula to Learn How to Create an Effective Video Ad!

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Generate Over 100 Leads A Week With YouTube Ads | Case Study

October 20, 2014 by VPM

We went yard right off the bat (that’s a baseball reference to any Canadians reading this). Scroll down the page and look at the numbers.

Rock Star Real Estate is a real estate brokerage located in Toronto, Canada. When they approached us looking to start a campaign we were excited, but also a bit hesitant. The purpose of their campaign was to generate leads. We believed a YouTube advertising campaign would be successful for a number of reasons, which I will discuss later, so keep reading.

However, there was also a great unknown that made us hesitate to take them on. The main reason for our hesitation was because they did not want to run a national campaign. They only wanted the campaign to run to people in the Toronto area.

We had run local campaigns before, but never for more than a week or two. We were entering the great unknown of the localized campaign. The results were better than anything we could have hoped for.

What Made This YouTube Ad Campaign Successful?

Their Side

There was one very important factor to this campaign that made it so successful and it’s the reason that I mentioned in the first paragraph. They had a proven sales funnel. Their funnel begins by giving away a free e-book. Doing so established trust and allows people to see they are experts. From there they have 3 more steps that allow them to gain more information about the lead, continually follow up with these people and convert them into a customer.

This system weeds out those that were not serious and allowed them to close the people who are. You can drive traffic to your site all day, but unless you can convert that traffic to sales, your YouTube ads are meaningless. Check out this blog if you want to know the three things we look for to judge if a campaign will be successful…

Why Are Rock Star Real Estates Videos So Effective?

They use our Video Ad Formula when creating new ads for their YouTube Campaigns

Get Access To Our Video Ad Formula

Here are a few quick tips we have learned about online sales funnels from this campaign…

Give people an initial offering. People love free stuff and will gladly give you an email for something free. And if we know anything it’s that email converts.
Have a way to follow up after each step. People are busy and their day does not revolve around you. Have the structure in place to always follow up.
Have a final step to maximize profits. You can make someone a customer once, or have steps in place to make them a lifetime customer.

Our Side

Rock Star Real Estate is able to convert. Its proven. That meant it was up to us to be able to generate leads for them. As we have seen from the numbers that is something we have been accomplishing. The most important piece for us when we start a campaign—and it should be for you too—is defining your metrics of success. Rock Star knew what they were willing to spend to generate a lead. By knowing their numbers, we had a goal. We were able to optimize everything including the video, the targeting groups, and the landing pages towards that goal because we knew what success looked like. Oh and by the way, we hit it by week 2.

Their Video

Rock Star Real Estate went out and followed our strategy to make their video. It is optimized to get conversions & gets people’s attention quickly, shows value, and has a strong call to action. This is everything your video should be. Don’t take my word for it though, see for yourself…

Can You Find The Same Success With YouTube Ads?

Yes, you can! I would very much recommend finalizing your sales funnels and defining your metrics before you dump heavy sums of money into advertising. Remember you always want to test small and scale. That is our motto every time we take on a new client. Once you have your funnels proven and you know your CPA then you too can generate leads with YouTube advertising!

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Here is what Tom Kardaza from Rock Star Real Estate said about working with us and their success about YouTube Advertising…

“It’s rare to find people who actually know what they’re talking about. Over the years we’ve spent countless hours and thousands of dollars on marketing so we wouldn’t consider ourselves new to online advertising and at this point it’s hard to impress us … but that’s what Jake and his team have done. We’re impressed with these guys – they act quickly, follow through on their promises and deliver results. We would highly recommend them to our closest friends.”