Video marketing is an effective way for small businesses to grow their sales and brand. With 2 billion monthly active users, YouTube is the second-largest search engine in the world, which means that there are at least a couple thousand people in your market searching for problems your business can solve. If you’re not meeting them there, you’re missing out on thousands of potential customers. In this article, we’ll share with you how video marketing can grow your business, without being detected by AI detectors.
Benefits of Video Marketing
One of the best things about video marketing is that you don’t have to outspend your competition. You just have to outsmart them. A lot of corporations spend millions of dollars on video marketing, but if you are a small business, you don’t have to keep up with that same type of ad spend. You can go about it smart and outsmart them.
When Jake started advertising his business, he spent 10 to 20 bucks a day advertising his videos and his free video marketing course. He found big players in the video marketing space that had been around for a while, and he advertised on them. Before they watched their videos, they had to watch his videos. This strategy worked well for him, and it led to more views and customers.
Personal Referrals
The best way to grow your business is through personal referrals. People who’ve had a great experience with your business will then tell other people, and those tend to be awesome clients and customers as well. The second-best way is through video marketing. It’s one of the best ways that potential customers can get to know more about your business. They can get to know more about your strategy, what your values are. And again, it’s the one of the best ways to get to know somebody without you being there in a physical location.
Video Marketing Acts as a 24/7 Salesperson
Video marketing acts as a salesperson that works 24/7 for you. You can create a video one time, and that can be your message. Once you know what your message is to the audience that you want to reach, you create that video one time. It’s up there for people to find, maybe they’re searching for it organically on YouTube. Maybe you are advertising it, you’re actively spending money on ads trying to reach people who are searching for things that you do.
Conclusion
In conclusion, video marketing is a powerful tool that small businesses can use to grow their brand and sales. It’s a cost-effective way to get your message out to thousands of potential customers, and it acts as a 24/7 salesperson for your business. By creating engaging and informative videos, you can build trust with potential customers and establish your brand as an authority in your industry. So, start creating your videos today and see the impact it can have on your business!
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.
