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4 Keys To Creating a YouTube Ad That Works in 2022

May 25, 2022 by VPM

Isn’t it frustrating when you launch a campaign and you get a lot of impressions, views and clicks but no leads or purchases? Just a bunch of wasted ad spend?

To any of you who have advertised on YouTube or Facebook or Google. How frustrating is it when you launch a campaign, and you get a lot of impressions and views and clicks but no leads or purchases?

I mean, it’s frustrating. You spent all this time and money creating these campaigns and no results to show from.

Just a bunch of wasted ad spend. Ouch, my heart hurts just thinking about it.

But on the flip side, how exciting is it when you have a YouTube ad campaign that’s crushing it.

Where the impressions are turning into views. And those views, people are watching the whole video. And then, those views turn into clicks. And those clicks are turning into leads. And those leads are turning into customers.

And when you have the whole dashboard as a whole, you can see you spent a dollar on ads and you’re getting $3 in sales on the back end, right?

That’s really exciting. That’s when you know you’ve got a good thing coming on.

I wanna share with you four essential tips that you must have in order to have a high-converting YouTube ad.

We are opening up our YouTube Incubator program shortly, where we spend 3 days with you, taking you from writing your video ad script, shooting your video ad to launching your YouTube campaign.

Click here to find out more about it.

Filed Under: Blog Tagged With: how to create a youtube ad, how to create youtube ads, how to do youtube ads, how to run youtube ads, how to youtube ads, video ads, youtube ads, youtube ads for beginners, youtube ads strategy, youtube ads tutorial, youtube ads tutorial 2022, youtube advertising, youtube advertising tutorial, youtube marketing, youtube video ads

How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads | Case Study

December 12, 2019 by VPM

How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads | Case Study

In 2018, Video Power partnered up with Dr. Angela Lauria of The Author Incubator project. It was a dynamic and highly successful campaign that resulted in far-reaching performance improvements in Dr. Lauria’s webinar registrations.

In this case study, we will present all the details behind this case and the amazing results we have managed to achieve together.

Background

Dr. Angela Lauria is a published author who founded The Author Incubator to help professionals, life coaches and healers promote their business by writing and publishing their own books. With thousands of previously published videos on YouTube and numerous campaigns, the author was unhappy with the results of her advertising efforts.

Drive Webinar Registrations – The Author Incubator

Purpose

The purpose behind The Author Incubator’s video ad was to catch the attention of a cold audience and invite them to attend a webinar dedicated to book writing self-improvement skills. While the business has created and published several YouTube campaigns over time, their conversion performance was underwhelming for one reason or another. The Author Incubator realized that they needed assistance in driving their business’ and webinar’s intent home, making the initiative self-sustaining and worth their while as a result.

Video Ad Results

  • Within 1 week we lowered the cost per lead by 75%. While generating new interest and converting leads for their webinar was a priority, making the process self-sustainable came as a natural extension of the video ad creation process. This was a beneficial outcome which made The Author Incubator’s webinar video ad more affordable and repeatable over time.
  • Within 1 month we increased the number of leads by 380% and got them their first customers from YouTube ads below their desired cost per buyer. Given that YouTube is a globally-available platform with millions of viewers with interest in The Author Incubator’s service portfolio, interested leads started reaching out to the business with the interest of participation and collaboration in their webinar.
  • These campaigns are driving thousands of webinar registrations every month. Featuring a though-out video ad on YouTube effectively makes the advertisement push a recurring element in a business’ marketing strategy. This is why The Author Incubator continues to enjoy success even long after the video ad was first published.
  • These campaigns are consistently providing hundreds of high-quality applicants every month. With continued exposure and growing interest in their services, The Author Incubator managed to monetize on their initiative to create a professional video ad that inspired public interest and brand trust.

Why This Ad Works

Strong Intro:  The introductory segment of your video ad will speak volumes of your brand, intention, and personality as a business or a professional. As The Author Incubator illustrates, it speaks directly to the audience (people who want to write a book) as it is trying to engage them by relating to their desires. 

Very few potential leads will stick around and watch more than 30 seconds of a video without being hooked from the get-go. This makes the introduction of the purpose of your video and its main selling point in the intro essential for success.

Inspiring Elements

The voice during the problem/solution section inspires viewers to take action. Featuring representative, professionally-written monologue or dialogue coupled with a complementary soundtrack will do wonders for your lead generation. It’s important to put effort into the overall message, tone and call to action of your video as a whole to inspire confidence and trust with the viewer more quickly just like the team behind The Author Incubator did for their content. 

You can check out some of the best paper writing service reviews in order to find the best approach to your script writing and editing process before the camera rolls. Featuring your workgroups, satisfied customers or their testimonials on camera through the video ad itself will also lend credence to your claims, pushing the viewer closer to conversion.

 

Good Branding

The brand is consistently mentioned throughout the video, increasing branded searches by 205% in one month.  This builds the remarketing lists so you can show more videos to the viewer down the road. Depending on your own brand’s niche, following trending business news will also help shape your approach to branding for video ads and other purposes going forward. 

With that said your branding goes further than just your legal name, website or logo (which should all find their way into your video ad regardless). The cinematography, set design, clothing as well as the post-production effects implemented on the final version of your video ad will also be registered as part of your branding as seen in The Author Incubator video ad. This is what makes use of tools and templates such as Video Ad Framework important in the ad creation process pre-publishing by presenting a business’ value proposition in the best light.

 

 

 

 

Filed Under: Blog

How to Choose the Best Type of YouTube Ads for Your Needs

October 21, 2019 by VPM

Promoting your brand requires using multiple platforms and various strategies. YouTube is a powerful platform with over a billion users that can allow you to advertise your brand according to your needs. YouTube ads are the best way to do it, but you need to choose the best type for achieving your goals.

Choosing the best type of YouTube ads is important and crucial for the success of your YouTube advertising efforts. If you’re not sure how to handle it, just keep reading. 

Here’s what you need to know about choosing the right YouTube ads for your needs.

1. Define Your Target Audience

Just as with any other form of marketing strategy, the first step is always the same. Defining your target audience is a must.

You need to know who you’re advertising for.

Crete your audience members’ profile in terms of:

  • age
  • sex
  • education
  • interests
  • online behavior
  • location

Make sure you know who they are and what they like. Only then will you be able to reach them ad get them to engage.

2. Research Your Competition

You can learn a lot by observing what others on the market are doing and how good they’re handling their advertising.

It’s best that you do a bit of research on your biggest competitors and see what they’re doing.

Try looking into their:

  • target audience
  • marketing efforts
  • outreach and performance

Draw some conclusions based on what they’re doing and use it to create a better YouTube ads strategy yourself. This will help you stand out and make something unique. 

 

                          source: YouTube

 

3. Use Other Ads for Inspiration

There’s nothing wrong with analyzing other ads and taking little pieces to create your strategy.

Make sure that you’re modeling ads which are:

  • engaging
  • properly structured
  • memorable
  • successful

In addition, you can download and use this proven YouTube Ad Formula, and make use of it.

Gather all the information you can and create a video based on what works in practice.

4. Use Social Media

Luckily for you, other popular social media platforms and channels are another great source of information you can use for your benefits.

By analyzing your target audience’s behavior on other social media channels or platforms, you can learn about:

  •  their favorite topics
  • influencers they follow
  • YouTube channels they’re subscribed to

This will help you learn more about them and make decisions about YouTube ads for your case.

5. Choose Your Type

Now it’s time to make the right choice based on all of the above steps.

Now that you know your audience and you’ve learned how to make a great YouTube ad video, you need to choose which type will work best for you.

Here are the best types of YouTube ads you could use:

  • Bumper ads

They’re up to 6 seconds long and the viewers can’t skip them. They’re great for getting brand awareness and impressions.

  • In-display Ads
    These videos appear in the form of a thumbnail image and promotional text. Your target audience will see them in search results, related videos, watch pages, etc.

In-stream ads
These ads might be the best ads, benefiting both the viewers and the advertisers. it allows the viewers to skip if they’re not interested and the advertiser is only charged when somebody watches longer than 30 seconds.  Viewers get a better experience by skipping the ads and the advertiser only has to pay when people choose to watch the video.

                                      source: YouTube

Choosing one of these types of ads will ensure you get to your target audience the right way. 

Also, don’t forget to use a reliable writing service if you need help putting together or proofreading the written part of the ad. 

6. YouTube Ad Creation

Finally, you need to think about the steps necessary for creating the ad you want to show your target audience.

The best way to do it is to follow findings and proven methods to ensure you’re making all the right moves and taking all the right steps.

Here’s what you need to think about:

  • Make the beginning of the ad engaging and inviting
  • Optimize for mobile 
  • Design a corresponding thumbnail
  • Keep it clear and simple
  • Use storytelling
  • Keep it engaging
  • Test it out (show it to your family, friends, business partners, etc. to get some objective insights)

Use everything you’ve got to ensure your ad is unique and engaging. Create an ad that will convert and get you the results you desire.

Final Thoughts

Your YouTube ads strategy needs to be on point. It requires some serious planning, investigating and gathering a ton of useful information. However, once you create the ad your target audience will respond to, you’ll see it’s worth the effort.

Use the guidelines and steps above to make the perfect, effective YouTube ad you need. Start changing your YouTube ads strategy for the better today.

 

Filed Under: Blog

5 Reasons Why You Shouldn’t Hate YouTube Ads

June 17, 2019 by Jake Larsen

Are you one of those people that’s always saying “I hate YouTube ads!”? We understand that not many people necessarily enjoy ads, but of all the ads out there, YouTube ads really aren’t the worst. So before you leave this page to try and find out how to block YouTube ads, take a second and consider a few reasons why you shouldn’t hate YouTube Ads.

1. You Can Skip Ads On YouTube

Skip ad on youtube
Is your life really so incredibly jam-packed that waiting 5 whole seconds before the skip button comes up is a significant inconvenience for you? If it is, then why are you wasting your time entertaining yourself with YouTube videos anyway? Think how excited we would be if they introduced a skip button on TV or Radio Ads. We really should be thanking Google for that one.


How To Make Money On YouTube

Start Making Money On YouTube

Want to use YouTube to start making money? Use this guide to turn YouTube into a source of income.

Learn More

 


2. YouTube Ads Are More Relevant

Thanks to the modern miracle of the interwebs, advertisers are able to target very specific audiences with their ads. Don’t be one of those paranoid people who think that with “all of our information” advertisers are going to be able to stalk you and find out all the dirt on your past relationships or something. With that information advertisers are able to say “I want to show my ad to women in Washington who are between the ages of 18-35 and have watched videos about running”. That way, viewers don’t have to watch ads that are irrelevant to them. For example, that same audience of women in Washington probably wouldn’t see an ad for the new Call Of Duty game that they could care less about, but a male between the ages of 18-24 probably would.

3. YouTube Ads Force Advertisers To Get More Creative

Ads on YouTube are very different than TV advertisements. TV advertisers rely the fact that you’re already so absorbed in that episode of Game of Thrones or The Bachelor, that your eyes are too glazed over to blink and you’re too comfortable in that personalized butt imprint on your couch that you won’t leave the room. You’re not going anywhere. Ads on YouTube are different. Advertisers have 5 seconds to catch our attention or we’re already getting started on that new “fails compilation” video. Because of that, we have started to see more videos like this:


Learn YouTube Advertising to Grow Your Business

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4. YouTube Might Not Even Be Around Without Ads

GOOGLE SERVER FARM

These days a lot of people have just come to expect certain things for free. You can watch TV episodes online, you could stay entertained forever playing free online games, Google provides a bunch of software and services that other companies would charge good money for. But here’s a business secret for you: businesses don’t last long if they aren’t making money. What other choice does YouTube have but to allow people to pay for ad space? I guess the alternative is that you could pay a monthly subscription (don’t act like you’ve even considered YouTube Red). Have you ever seen one of Google’s server farms? They don’t look cheap.

 

5. YOU Can Make Money Off Of Them

How To Make Money On YouTube

Everyone knows that TV stations make their money off of advertisers. But the cool thing about YouTube is that you can pretty much be your own TV station. Google has leveled the playing field so that it’s no longer only the big networks who can make money. All it takes is a video camera, some creativity, and a little dedication and then you can be the one getting checks from Google.

Don’t know where to start? We made a course here at Video Power Marketing that teaches you all about making money on YouTube called “How To Make Money On YouTube”. We know it works because we’ve done it and we also have customers who have started to make real money using what they’ve learned in this course. Don’t miss out on this opportunity, because it won’t be like this for long.

Next time you Google “How to block YouTube ads” or complain that you have to wait a whole 5 seconds to skip an ad on YouTube, think instead about how lucky you are that you aren’t watching some super irrelevant ad that’s 90 seconds long on TV that you can’t even skip. Take advantage of YouTube and start getting paid yourself.

Filed Under: Blog

3 Things You Need To Know Before Advertising on YouTube

June 6, 2018 by Jake Larsen

We have discovered three indicators that can tell us if a YouTube Campaign will be effective for your company. 

There is a question that exists in our industry niche; a question that you as a business owner, or a marketing manager may be asking yourself at this very moment.  “Will advertising on YouTube work for me or my business”?  The question derives from the great unknowns of YouTube.  Long thought to be a place where the luck of the viral video rules, it is now a place where you can target, measure, and see guaranteed results.

There is no way of knowing exactly if something will work until you do it.  However, through a little bit of research we have discovered three indicators that tell you how well a campaign will work for your company.

1) What Is A Customer Worth To You?

Value Vs PriceAny business that wants to grow needs to know their numbers. If you know what a customer is worth to you, that says you are ready for growth. In TrueView, as in most forms of marketing, being prepared to grow is maybe the most important quality a business can have. Without knowing your numbers, you cannot set goals. If you cannot set goals, your campaign has no direction or purpose.

In every phone call that we take, one of the first questions we ask is “What is a customer worth to you?” In our experience, we’ve found that those who cannot answer this question are going to be a headache. They are not prepared for a TrueView campaign, or any type of marketing campaign.  It is like trying to cook a chicken before it has hatched from the egg. If you don’t let it hatch you are not going to get your desired outcome.  Instead of a big plate of fried chicken, you’re gonna get one very scrambled egg.

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2) What Are You Willing To Spend To Get A Customer?

What is your desired outcome?  Anyone that says anything different than customer acquisition is fooling themselves.  That is why obtaining your desired CPA (Cost Per Acquisition) should be your number one goal.

Everything in TrueView campaigns is measurable, and the adjustments you make while managing a campaign should be predicated on reaching this goal. Your desired CPA gives a campaign purpose. Without it you are just blindly paying for traffic and views, and what is the point of getting views if they do not lead to customers?.

When we take calls and someone has no hesitation when answering the question “What are you willing to spend to get a customer?”, it goes from a good call to a great one.  A couple weeks ago, we had two calls back-to-back. These calls were on completely different sides of the spectrum, one being great, the other not so much. The first call was the bad one, and we knew it was going to be bad right when we asked about their desired CPA, and the “umm birds” came out. They were not prepared for paid advertising and the whole phone call felt like we were walking in circles.

The second phone call was a breath of fresh air because they knew their numbers. When we asked, they had the answers. Calls like these breed our best campaigns. It was not that one product was better than the other, in fact, the product for the crappy phone call had been developed for a couple years and had already made money. The other product, however, had been prepared for growth and success.

Let Us Help You Put Your Message In Front Of Future Customers

If you’re reading this saying, “I know my numbers”, or “my business meets all of those indicators”, then you should definitely consider TrueView Advertising. Fill out our Opportunity Brief and we will get in touch with you to see if we are a good fit for each other.

Get Started Now

3) Have You Successfully Used Google Adwords or Facebook Ads?

Advertising on YouTube is the perfect bridge between TV Commercials and PPC Advertising.  The ultimate goal is to get potential customers off of YouTube and onto your website. When they get there, you have a landing page with a goal that makes the click successful. Whether that means someone buys your product, or gives you their contact information, the goal is up to you to decide.

While the strategy between AdWords, Facebook and YouTube are all very different, there is a strong correlation of success between the three.  When someone tells us that they have had success on one of these platforms and have passed the first two indicators we get really pumped.  We know that they can have a successful TrueView Campaign; one that drives in customers and a high return.

Filed Under: Blog

3 Killer Targeting Strategies for YouTube Ads

June 6, 2018 by Jake Larsen

So, you have a new, beautiful video ad that is optimized for YouTube and you’re pumped to plug it in and watch those conversions start rolling in.  Have you considered yet where you are going to place this ad? (No, “on YouTube” is not an acceptable answer).  You need to know who you are going to target and where on YouTube these people are looking so that you can place your ad on their computer screen.
All online platforms have a different way of targeting.  YouTube ads are no different.  You can’t just copy and paste your PPC campaign into YouTube. It will fail.
Let’s take a look at a couple of things you must know before setting up targeting for your YouTube ads…

1) What Targeting Options Do YouTube Ads Provide?Trueview YouTube Ads Targeting Keywords

Content Keywords:

This is one of the most important targeting options. It will place your ads based on relevant keywords. These are the keywords found in video titles and descriptions  You’ll want to do good research and a lot of keyword testing.

Remarketing:

These areRemarketing YouTube Advertising generally the best converting targeting groups so make sure you have them! There are two ways you can set up remarketing for your YouTube Ads.  The first is website remarketing, where ads will be placed in front of anyone that has been to your website.  The second is video remarketing, where your ads will be placed in front of anyone who has seen your YouTube videos.

Placements:Placements YouTube Advertising

This can also be a very strong targeting group if you do it right.  But it takes the most amount of prep time and research to create. You can take your ad and place it on relevant videos and channels that you choose (as long as they are monetized/allow ads). Hint: this can (and should) include your competitors videos.

Topics and Interests:Interests and Topics YouTube Advertising

When your YouTube ads target people based off topics and interests, it uses information YouTube has acquired about a persons video watching habits.  Interests are shown to people who have been frequently watching videos that fall under a category that you specify. Topics will be shown on videos that are related to a Topic that you specify. These have usually been our worst performing groups. But they have been successful in some cases so always test them!

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2) What Should You Consider When Creating Targeting Groups For YouTube Ads?

Demographics:

Each targeting group that you make for your YouTube ads can be further segmented by demographics.  It is important to know your customer and turn off the demographics you know will not buy.  If you don’t you could end up trying to sell diapers to elderly men.  Which, come to think of it, they might actually need…

Research:

My advice is to prepare first. Research your customer, the value of a customer, keywords, placements, and know your desired CPA (cost per acquisition). Here is the formula you should think about while doing your research…

Right Message + Right People = Right Results

Don’t ever just jump into your campaign and start making targeting groups without doing the research and putting some good thought into it. These campaigns are your money-making machines and you don’t want to start them up without knowing how to use them.  They will most likely fail miserably and you will miss out on a possible gold mine.  Maybe one like Scrooge McDuck’s on Duck Tales (that’s a young person reference).

The Most Important Thing To Remember!

You have to be patient and you need to test.  These campaigns usually do not work right off the bat because there is no way of knowing what works and what doesn’t until you start trying.  You will most likely be ad spend negative for the first month or two. That’s OK! Just remember to always optimize your targeting groups towards conversions and you will start to see results.

Need More YouTube Advertising Help?

Targeting is only one piece to the puzzle. Learn the steps to a great video ad with our FREE VIDEO AD FORMULA

Click Here For Access

3) What Do Our YouTube Campaigns Look Like?

We usually start with all of the targeting groups and work from there. Because, like I said, when it comes to targeting for YouTube ads you have to test.  You don’t know what will work and what won’t.  Don’t be afraid to have variations of these different targeting group options.  This allows for A/B testing between different categories of placements, or different sets of keywords.
Targeting Groups

CLICK TO SEE WHAT A CAMPAIGN LOOKS LIKE

Filed Under: Blog

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