Are your YouTube ads not performing as well as you hoped? It could be that you’re not reaching the right audience. Luckily, YouTube has powerful tools that allow you to target specific groups of people based on their behavior and interests. In this blog post, we’ll break down how you can get your message in front of the exact audience you want on YouTube.
Leverage Google’s Data
Google has access to a wealth of information about its users, from their search history to their location. They use this data to score and assess our behavior, putting us into different segments and knowing when we’re ready to buy a product or service. While this might be a little scary, it also presents a unique opportunity to target potential customers and grow your business.
Types of Audiences to Target
To effectively scale your campaigns, there are three types of audiences to consider:
- Cold Audience: These are people who have never heard of you before. To reach them, consider targeting them with custom intent, in-market interest, topics, or life events.
- Warm Audience: These are people who know, like, and trust you. They may have already visited your website or watched your videos. To reach them, try using remarketing, where you target people who have already engaged with your content or website.
- Hot Audience: These are your loyal customers who have already purchased your product or service. The goal is to move cold to warm and warm to hot, building trust and loyalty along the way.
One of the most effective ways to target your audience is through custom intent. This allows you to target people who are searching for specific phrases on Google, such as “how to grow my business.” You can also target people who are in the market for certain products or services with in-market interest targeting.
Remarketing is also a powerful tool that allows you to target people who have already engaged with your content. You can target website traffic, YouTube subscribers, or email lists to create effective advertising campaigns.
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.