Jake Larsen

Calculator

YouTube Ad ROI Calculator

Don’t Spend a Dime on Advertising Until You Know What You’re Return Will Be

    • Business Metrics

    • How much is the average customer worth to your business?
      For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.
    • How much do you plan to spend on Advertising on a monthly basis?
      If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.
    • How often does a lead convert into a customer?
      This is critical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads

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      Video Campaign Metrics

    • How much are you willing to pay for a view?
      Cost per view varies depending on the targeting, geographics and industry. If you have no idea, we recommend starting between 3 - 7 cents.
    • What percentage of the people who view the video will click?
      This metric varies depending on the quality of the video creative. If you're just starting out, we recommend starting with a VCTR between 2-4%

Need Help Getting a Great Return on Your Video Ad Campaigns?

If you’d like help building out a video ad campaign that hits these numbers fill out our form and we’ll discuss how we can do this.

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Projections

Views 100,000
Clicks 3,000
Cost Per Click 3,000
# of Leads 1,050
Cost Per Lead (CPL) 1,050
Lead Value 4.80
# of Customers 4.80
Cost Acquire Customer (CAC) 119
Estimated Revenue 5,040
Estimated Profit 40
Return on Ad Spend 100.80