Situation: The Author Incubator helps people fulfill their dream of becoming an author. Not only do they help you get started, write your book and self-publish, but they also teach you how to write a book that can create a 6 figure coaching practice.
Struggle: They had hired another vendor to run YouTube ads for them and they were unable to get their desired results. They had just brought on sales people and need high quality leads to to fill their schedule.
Solution: After one strategy call, we were able to make strategic changes to their current videos and targeting. Within a month of relaunching these campaigns we were asked to turn the campaigns down because their sales people were overworked with all of the leads we were sending them.
- Decreased cost per webinar registrations by 75%
- We cut their cost per lead by 50% compared to other traffic sources.
- Our YouTube leads were showing up to the sales calls and were closing at twice the rate as the Facebook leads.
- We were also able to lower their cost per application on YT ads by 95%
- With there original vendor they saw no sales, we have been able to hit an ROAS of 300%