Situation: FanPole helps fans drive a full-sized flag from the back of their truck or hitch receiver.
Struggle: Like most small / startup companies, FanPole had a great product and brand, but weren’t seeing the sales they needed.
Solution: We created an “Edutainment” video ad that was able to excite viewers, demonstrate the product and invite people to purchase the product to our website. We advertised the video on YouTube and and Facebook targeting the people most likely to purchase our product.
- Within the first 30 days of advertising the video, FanPole had paid for the video and had their best sales month ever.
- The video ad campaigns averaged a 218% Return on Ad Spend (ROAS), earning $2 for every $1 spent on ads
- Sales on the website increased by 150% from organic and direct traffic
- Sales on Amazon increased by 184%
- With 650 Likes, 166 comments people enjoyed watching and engaging with this ad.