Situation: LaserAway is a leading aesthetic dermatology provider of laser hair removal, laser tattoo removal, and other dermatological services with over 40 locations across the country.

Struggle: Though LaserAway had found consistent converting traffic from Google Search, Facebook, and Instagram ads, they were maxing out reach on these platforms. One of LaserAway’s goals was to diversify traffic sources. But when they attempted YouTube in-house, LaserAway did not achieve significant results.

Solution: Ultimately, LaserAway needed a new video strategy. LaserAway switched their video structure to match our video ad formula, which substantially improved the quality of video.

Results:

• Reduced their cost-per-fee consultation by 300% on YT ads
• Produced a 2:1 ROAS
• Scaled their original YT budget by 700%