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Super Bowl Advertising Effectiveness Vs YouTube Advertising

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This year, the billions of dollars being carelessly spent on TV ads will flow towards YouTube.  Advertisers pay around 4 million dollars for a 30 second spot on the Super Bowl.  I’m not trying to be sarcastic when I say that the Super Bowl has a small viewership of only 100 million people watching.  Yeah, you read that right, The Super Bowl has a small viewership.

Super Bowl Advertising Effectiveness Vs YouTube
YouTube Advertising Crushes Super Bowl Advertising

YouTube has 1 Billion active subscribers and gets 4 Billion views EVERY DAY! So basically…40 Super Bowls Happen Every Day on YouTube.  This is a major problem for the TV industry, and a huge opportunity for marketers, entrepreneurs and business owners.

Why YouTube TrueView Advertising Will Replace Traditional TV Commercials

YouTube Advertising TrueView In-Stream Ad
YouTube Advertising TrueView In-Stream Ad

You know those ads on YouTube that you can skip after 5 seconds?  Those are TrueView (YouTube) In-Stream Ads and they allow viewers to skip an ad if they’re not interested.

It also allows advertisers the ability to Hyper-Target their ads at an affordable price.  Since Google owns YouTube, this is all done within the Google Adwords platform.

Everything that YouTube Advertising is, TV is not: Engaging, Hyper-Targeted, Affordable, Trackable, and the Future.

Consumers Get a Better Experience & Advertisers Get a More Engaged Audience

I know everybody hates ads because blah blah blah. But here’s the thing, you’re going to get advertised to no matter what.  Would you rather see ads that are catered to your interests and lifestyle, or see ads that you care nothing about?

If a company is spending money trying to get my attention because they believe they have a product or service that will improve my life, I’m all for it. I want to see that ad.

Video Power Marketing depends on getting our clients a trackable return on ad spend.  We don’t want to waste our clients ad spend on people who don’t care and aren’t interested.  Which would be more valuable; people who choose to watch your ads or people who are forced to watch your ads?

No matter how much you spend on advertising there will always be people who will never buy your product.  Why waste your valuable ad spend dollars on people who don’t care?

Are You Getting a Return On Your Ad Spend?

Let us help you increase your Lead & Customer Acquisition through YouTube Advertising

Click Here For More Info

Unlike TV Commercials, YouTube gives viewers the ability to skip the ads that aren’t relevant.  Because this whole process is done within Google Adwords, Google rewards and punishes the ad based on performance.  If an ad has a high view rate and click through rate, the advertiser will pay a lower cost per view.  But if the ad performs poorly the advertiser will have to pay more in order for their ad to be shown.

This forces advertisers to be more creative and targeted in their advertising thus giving consumers a better experience and the advertiser a better audience.

Only Pay When People Actually Watch Your Video

When was the last time you actually watched a TV commercial? When a commercial comes on I either fast forward it or I go straight to my phone.  TV commercials do not have our  attention.  So what are TV advertisers getting from their ad spend if they don’t have our attention?

What happens when Google gets the advertising rights to the Super Bowl?  What if the only way you could watch the Super Bowl was on YouTube?

The YouTube ads you see now (you know, the targeted ones you can skip) will become the standard on the digital version of the NFL. Jason Calacanis

Compare this outdated model to YouTube ads where the advertiser only pays if the viewer watches half of the ad or 30 seconds, whichever comes first. It’s performance based advertising and you know exactly what you’re paying for.  Guaranteed.  It’s no longer a shot in the dark hoping to hit something.

It’s the very beginning of this new type of advertising that will grow to 5 Billion in revenue by 2016.

Not only are YouTube Ads outperforming TV, but it’s even outperformed PPC Ads in certain industries. The Cost Per View with YouTube is now, where the Cost Per Click in Search was 10 years ago.
Click Here to See the Case Study

Hyper Targeting with YouTube Ads

Advertisers can place their video in front very specific types of people with deadly precision.  If you know who your customer is, you won’t waste your ad spend trying to get people who will never buy your product anyway.  For example, anyone can create an ad that targets:

  • Males
  • 25-34 years old
  • Interested in technology
  • Who use an iPhone
  • Live in San Francisco

Super Analytics

The analytics learned from the advertising campaign is just as amazing as the targeting ability. Advertisers can know…

  • Number of times the Ad was played
  • When the Ad was shown
  • How much of the Ad was viewed
  • If a product was purchased afterwards
  • What the Cost Per View is
  • What’s the Cost Per Conversion / Customer Acquisition
  • What’s the conversion rate

Compare this to the TV Model…

Give us $200,000. We estimate that your message will be shown in 500,000 households. Whether people actually watched your Ad we don’t know. They may be in another room when it airs. We also don’t know if the viewers actually did anything after the commercial. Did they drive to a store and purchased your product? Probably not.

Which metrics are more important to you, sales & conversions or impressions & nelson score?  There’s so much valuable data gained in online advertising that just isn’t possible with old media (TV, Print, etc)

Gone are the days of forced advertising watching and seeing ads that we don’t control.

YouTube allows anyone to get Super Bowl-like exposure without paying Super Bowl prices. You may not be able to outspend your competitors, but you can outsmart them.Jake Larsen

If you’re wasting your ad spend on TV Advertising we need to talk.

Seriously, Let’s Talk

We can help you turn your Views into Leads & Customers.

Click Here For More Info
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Generate Over 100 Leads A Week With YouTube Ads | Case Study

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We went yard right off the bat (that’s a baseball reference to any Canadians reading this). Scroll down the page and look at the numbers.

Rock Star Real Estate is a real estate brokerage located in Toronto, Canada.  When they approached us looking to start a campaign we were excited, but also a bit hesitant.  The purpose of their campaign was to generate leads. We believed a YouTube advertising campaign would be successful for a number of reasons, which I will discuss later, so keep reading.

However, there was also a great unknown that made us hesitate to take them on. The main reason for our hesitation was because they did not want to run a national campaign.  They only wanted the campaign to run to people in the Toronto area.

We had run local campaigns before, but never for more than a week or two. We were entering the great unknown of the localized campaign.  The results were better than anything we could have hoped for. Generate Leads with YouTube | RSRE YouTube Advertising Case Study

What Made This YouTube Ad Campaign Successful?

Their Side

There was one very important factor to this campaign that made it so successful and it’s the reason that I mentioned in the first paragraph.  They had a proven sales funnel.  Their funnel begins by giving away a free e-book. Doing so established trust and allows people to see they are experts. From there they have 3 more steps that allow them to gain more information about the lead, continually follow up with these people and convert them into a customer.

This system weeds out those that were not serious and allowed them to close the people who are. You can drive traffic to your site all day, but unless you can convert that traffic to sales, your YouTube ads are meaningless. Check out this blog if you want to know the three things we look for to judge if a campaign will be successful…

Why Are Rock Star Real Estates Videos So Effective?

They use our Video Ad Formula when creating new ads for their YouTube Campaigns

Get Access To Our Video Ad Formula

Here are a few quick tips we have learned about online sales funnels from this campaign…

  • Give people an initial offering. People love free stuff and will gladly give you an email for something free.  And if we know anything it’s that email converts.
  • Have a way to follow up after each step. People are busy and their day does not revolve around you.  Have the structure in place to always follow up.
  • Have a final step to maximize profits.  You can make someone a customer once, or have steps in place to make them a lifetime customer.

Our Side

Rock Star Real Estate is able to convert. Its proven. That meant it was up to us to be able to generate leads for them.  As we have seen from the numbers that is something we have been accomplishing.  The most important piece for us when we start a campaign—and it should be for you too—is defining your metrics of success. Rock Star knew what they were willing to spend to generate a lead.  By knowing their numbers, we had a goal.  We were able to optimize everything including the video, the targeting groups, and the landing pages towards that goal because we knew what success looked like.  Oh and by the way, we hit it by week 2.

Their Video

Rock Star Real Estate went out and followed our strategy to make their video. It is optimized to get conversions & gets people’s attention quickly, shows value, and has a strong call to action.  This is everything your video should be. Don’t take my word for it though, see for yourself…

Can You Find The Same Success With YouTube Ads?

Yes, you can! I would very much recommend finalizing your sales funnels and defining your metrics before you dump heavy sums of money into advertising.  Remember you always want to test small and scale.  That is our motto every time we take on a new client.  Once you have your funnels proven and you know your CPA then you too can generate leads with YouTube advertising!

Is Your Business Ready For YouTube Advertising

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Here is what Tom Kardaza from Rock Star Real Estate said about working with us and their success about YouTube Advertising…

“It’s rare to find people who actually know what they’re talking about. Over the years we’ve spent countless hours and thousands of dollars on marketing so we wouldn’t consider ourselves new to online advertising and at this point it’s hard to impress us … but that’s what Jake and his team have done. We’re impressed with these guys – they act quickly, follow through on their promises and deliver results. We would highly recommend them to our closest friends.”

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