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Generate Over 100 Leads A Week With YouTube Ads | Case Study

October 20, 2014 by VPM

We went yard right off the bat (that’s a baseball reference to any Canadians reading this). Scroll down the page and look at the numbers.

Rock Star Real Estate is a real estate brokerage located in Toronto, Canada.  When they approached us looking to start a campaign we were excited, but also a bit hesitant.  The purpose of their campaign was to generate leads. We believed a YouTube advertising campaign would be successful for a number of reasons, which I will discuss later, so keep reading.

However, there was also a great unknown that made us hesitate to take them on. The main reason for our hesitation was because they did not want to run a national campaign.  They only wanted the campaign to run to people in the Toronto area.

We had run local campaigns before, but never for more than a week or two. We were entering the great unknown of the localized campaign.  The results were better than anything we could have hoped for. Generate Leads with YouTube | RSRE YouTube Advertising Case Study

What Made This YouTube Ad Campaign Successful?

Their Side

There was one very important factor to this campaign that made it so successful and it’s the reason that I mentioned in the first paragraph.  They had a proven sales funnel.  Their funnel begins by giving away a free e-book. Doing so established trust and allows people to see they are experts. From there they have 3 more steps that allow them to gain more information about the lead, continually follow up with these people and convert them into a customer.

This system weeds out those that were not serious and allowed them to close the people who are. You can drive traffic to your site all day, but unless you can convert that traffic to sales, your YouTube ads are meaningless. Check out this blog if you want to know the three things we look for to judge if a campaign will be successful…

Why Are Rock Star Real Estates Videos So Effective?

They use our Video Ad Formula when creating new ads for their YouTube Campaigns

Get Access To Our Video Ad Formula

Here are a few quick tips we have learned about online sales funnels from this campaign…

  • Give people an initial offering. People love free stuff and will gladly give you an email for something free.  And if we know anything it’s that email converts.
  • Have a way to follow up after each step. People are busy and their day does not revolve around you.  Have the structure in place to always follow up.
  • Have a final step to maximize profits.  You can make someone a customer once, or have steps in place to make them a lifetime customer.

Our Side

Rock Star Real Estate is able to convert. Its proven. That meant it was up to us to be able to generate leads for them.  As we have seen from the numbers that is something we have been accomplishing.  The most important piece for us when we start a campaign—and it should be for you too—is defining your metrics of success. Rock Star knew what they were willing to spend to generate a lead.  By knowing their numbers, we had a goal.  We were able to optimize everything including the video, the targeting groups, and the landing pages towards that goal because we knew what success looked like.  Oh and by the way, we hit it by week 2.

Their Video

Rock Star Real Estate went out and followed our strategy to make their video. It is optimized to get conversions & gets people’s attention quickly, shows value, and has a strong call to action.  This is everything your video should be. Don’t take my word for it though, see for yourself…

Can You Find The Same Success With YouTube Ads?

Yes, you can! I would very much recommend finalizing your sales funnels and defining your metrics before you dump heavy sums of money into advertising.  Remember you always want to test small and scale.  That is our motto every time we take on a new client.  Once you have your funnels proven and you know your CPA then you too can generate leads with YouTube advertising!

Is Your Business Ready For YouTube Advertising

If you're ready to generate leads with YouTube, fill out an Opportunity Brief to see how we can help you.

Get Started Now
Here is what Tom Kardaza from Rock Star Real Estate said about working with us and their success about YouTube Advertising…

“It’s rare to find people who actually know what they’re talking about. Over the years we’ve spent countless hours and thousands of dollars on marketing so we wouldn’t consider ourselves new to online advertising and at this point it’s hard to impress us … but that’s what Jake and his team have done. We’re impressed with these guys – they act quickly, follow through on their promises and deliver results. We would highly recommend them to our closest friends.”

About the Author

Filed Under: Feature, Free Course, YouTube Advertising

Free Video Marketing Course 7. Going Deeper With YouTube Advertising

June 14, 2013 by VPM

In this video we’ll talk about the secret tool that allows you to create engaging video that you can place in front of a specific audience, in order to get something more valuable than views; customers.  This tool exists on YouTube, let you create targets for your video, allows for you to track the analytics, and is more effective than both Facebook ads and PPC.

The tool is TrueView (YouTube) Advertising.  I guess I am not very good at keeping secrets.  Whoops.  If you want more detailed information about how to put your video in front of specific audiences, who can be your future customers, check out our Video Power Lab

Click To Learn How To Use YouTube Advertising Effectively For Your Business

Filed Under: Free Course

Free Video Marketing Course1. Video KeyWord Research

June 13, 2013 by Jake Larsen

In this video we’ll break down Video SEO basics and talk about how you can find out what people are searching for through Video Keyword Research.  Keywords are fundamental to internet marketing and will help you discover what you should be putting in your title, description and tags.

If you want more detailed information about how to get your Video to rank high in search results check out my Ultimate Guide to Video SEO eBook

Learn How to Hijack Search Results with Video SEO Optimization

 

Filed Under: Free Course

Free Video Marketing Course2. Riding the Trend Wave

June 13, 2013 by Jake Larsen

In this free video marketing course video you will learn how to catch and surf on the big trending waves that come.  This video tactic helped me get a video 1 million views in two weeks and also sold thousands of dollars in online sales.  That’s what I call getting pitted.

Surfing is all about seeing the wave early and putting yourself in the right position at the waves peak.  If you want more detailed information about how to put yourself at the peak of the trend wave, where you can catch it and shred some gnar all over the rest of the shoobies surfing the web check out my Ultimate Guide to Video SEO eBook

Learn How To See The Trend Wave Before It Breaks

 

Filed Under: Free Course

Free Video Marketing Course 3. Video On-Site Optimization: Water in the Pool

June 13, 2013 by Jake Larsen

With keyword research you can discover what keywords people are searching for.  You’ve built the pool, but now you must put water in it.  This video will teach you how to optimize your video to rank for those keywords by knowing how and what to put in your title, description and tags.  Keyword optimization is fundamental to internet marketing and will help your videos rank high for your specific keyword.

Learning to optimize your video is like buying a pump, instead of filling your pool one cup at a time. If you want learn more about how to optimize your video check out my Ultimate Guide to Video SEO eBook

Learn How to Use Your Keyword Research to Optimize Your Video

Filed Under: Free Course

Free Video Marketing Course 4. Video Optimization: Off Site

June 13, 2013 by Jake Larsen

4.  Video Optimization (Part 2)

Optimizing your videos with specific keywords is only half the battle.  In this video you’ll learn the second part of optimization.  This part is the hardest because you don’t control it, you can only influence it. You’ll also learn the biggest mistake you can make when it comes to getting more views.  Biggest mistake because Google will punish you, if you do this.

Finally, a popularity contest I can actually win.  If you want to learn how to win this popularity contest, and optimize your video so it will rank on the first page of google, check out my Ultimate Guide to Video SEO eBook

Click Here to Learn How to Become “Popular” in Search Results

Filed Under: Free Course

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