Video Power Marketing

Grow Your Business with Video Ads

Client Results – Old

Client's Results

Case Studies

Wealth Factory

Situation: Wealth Factory helps business owners and entrepreneurs from leaking cash in their business with their financial strategies

Struggle: They have great product and content, but didn’t have video that represented their brand. They were also dependant on one ad network for their lead gen and wanted to diversify traffic sources

Solution: We created an “Edutainment” video ad that was able to excite viewers, demonstrate the product and invite people to download their cashflow guide that would eventually guide people into their program.

Results

  • Campaign started generating hundreds of leads within the week of launching the campaign
  • Video ad campaign is consistently generating hundreds of quality leads on a weekly basis.
  • The YouTube ad was getting an amazing 40% View Rate (normal is 22%) which means viewers weren’t skipping the in-stream ad and wanted to watch it.
Laser Away

Situation: LaserAway is a leading aesthetic dermatology provider of laser hair removal, laser tattoo removal, and other dermatological services with over 40 locations across the country.

Struggle: Though LaserAway had found consistent converting traffic from Google Search, Facebook, and Instagram ads, they were maxing out reach on these platforms. One of LaserAway’s goals was to diversify traffic sources. But when they attempted YouTube in-house, LaserAway did not achieve significant results.

Solution: Ultimately, LaserAway needed a new video strategy. LaserAway switched their video structure to match our video ad formula, which substantially improved the quality of video.

Results:

  • Reduced their cost-per-fee consultation by 300% on YT ads
  • Produced a 2:1 ROAS
  • Scaled their original YT budget by 700%
FanPole

Situation: FanPole helps fans drive a full-sized flag from the back of their truck or hitch receiver.

Struggle: Like most small / startup companies, FanPole had a great product and brand, but weren’t seeing the sales they needed.

Solution: We created an “Edutainment” video ad that was able to excite viewers, demonstrate the product and invite people to purchase the product to our website. We advertised the video on YouTube and and Facebook targeting the people most likely to purchase our product.

Results

  • Within the first 30 days of advertising the video, FanPole had paid for the video and had their best sales month ever.
  • The video ad campaigns averaged a 218% Return on Ad Spend (ROAS), earning $2 for every $1 spent on ads
  • Sales on the website increased by 150% from organic and direct traffic
  • Sales on Amazon increased by 184%
  • With 650 Likes, 166 comments people enjoyed watching and engaging with this ad.
Author Incubator

Situation: The Author Incubator helps people fulfill their dream of becoming an author. Not only do they help you get started, write your book and self-publish, but they also teach you how to write a book that can create a 6 figure coaching practice.

Struggle: They had hired another vendor to run YouTube ads for them and they were unable to get their desired results. They had just brought on sales people and need high quality leads to to fill their schedule.

Solution: After one strategy call, we were able to make strategic changes to their current videos and targeting. Within a month of relaunching these campaigns we were asked to turn the campaigns down because their sales people were overworked with all of the leads we were sending them.

Results

  • Decreased cost per webinar registrations by 75%
  • We cut their cost per lead by 50% compared to other traffic sources.
  • Our YouTube leads were showing up to the sales calls and were closing at twice the rate as the Facebook leads.
  • We were also able to lower their cost per application on YT ads by 95%
  • With there original vendor they saw no sales, we have been able to hit an ROAS of 300%
Lewis Howes

Situation: Lewis Howes is a successful entrepreneur, business coach and speaker that surrounds himself with an amazing team. Over the years, Lewis has built a trustworthy brand that reaches across many platforms, including a YouTube Channel with a loyal audience. He has also built great products and training programs that help other entrepreneurs grow their business.

Struggle: Despite having a large audiences and great products, he wasn’t able to track the ROI of his videos and YouTube Channel. He there was untapped potential in his YouTube channel.

Solution: We provided him with our “Video Ad Formula” and created YouTube Ad campaigns that helped him drive high quality traffic and leads to his webinars where the viewers would eventually purchase his products

Results

  • Discovered a NEW traffic source that consistently generated leads and sales on a monthly basis.
  • Was averaging a 421% ROAS on YouTube Ad campaigns.  For every $1 we spent on YouTube Ads, we were getting $4.21 in sales.
  • The YouTube campaigns cut his average cost per lead in half.

Video Ads

FanPole | Murica

Selling ecommerce products through “Edutainment” Video Ads

Wealth Factory | Leaking Money

Selling ecommerce products through “Edutainment” Video Ads

Startegy | Forecasting Software

Driving users for Software

Video Campaigns Results

What People Are Saying

John Lee Dumas of EntrepreneurOnFire here.

When you have a flagship community such as Podcasters’ Paradise, the one major issue is getting the word out, and getting in front of not just enough people, but the RIGHT people. Working with Jake at Video Power Marketing…I was able to get in front of the RIGHT people, and the conversions were incredible. Jake and his team have their systems down pat, from step one to conversions, and it was a true pleasure working with them! IGNITE!”
John Lee Dumas

Host of Entrepreneur on Fire

I just got off the phone with Jake Larsen and I’m completely shocked.

In an hour he delivered what hours & hours of studying and thousands of dollars spent on YouTube Ads courses couldn’t. Talk to him for 5 minutes and you’ll see he’s got his shit together and he’s a true master of his craft. Couldn’t recommend Jake highly enough. Thanks brother!Really one of the best consulting calls I’ve had — if not the best one”
Peter Szabo

Agency Owner

The way that I found Jake is I was actually doing research on this particular subject and I saw his ad.

I said, ‘Dang, that’s a good ad. This guy knows what he’s doing.’ So I bought his products that he had at the time, signed up for his list, and finally emailed him and said, ‘Man, we gotta get you to come out and talk about YouTube advertising cause it’s an under discussed subject and you know what you are doing.’ Jake Larsen is a YouTube ambassador. He also does his own consulting and training when it comes to this particular subject so you guys could not be in better hands.”
ryan deiss
Ryan Deiss

Founder of Digital Marketer

We’ve really enjoyed working with Jake and the team at Video Power over the last few months!

They were very helpful in getting us setup to start optimizing our current YouTube videos and bring in a new revenue stream through our Paid Search spend. We were getting positive ROI results within weeks of working together. YouTube is the next big thing in PPC and Video Power can really help get you started.”
Kevin Gavine

Senior Product Manager of Ecommerce at Corel Corp.

It’s rare to find people who actually know what they’re talking about.

Over the years we’ve spent countless hours and thousands of dollars on marketing so we wouldn’t consider ourselves new to online advertising and at this point it’s hard to impress us … but that’s what Jake and his team have done. We’re impressed with these guys – they act quickly, follow through on their promises and deliver results. We would highly recommend them to our closest friends.”
Tom Karadza

Co-Founder of Rock Star Real Estate Inc.

Jake and the Video Power team know their stuff.

As a former Googler and serious YouTube advertiser, not many people teach me something new about YouTube… Jake did. They’ve perfected the art AND science of video advertising, you’re in good hands.”
John Belcher

Founder of Enduring Marketing

Jake and his team are awesome!

I was worried going in that I would not get the conversions that I needed from YouTube but after applying what Jake teaches my ads are getting better conversions than I thought. Every penny saved on conversions means dollars in my pocket. YouTube seemed difficult at first but after dedicating just a little bit of time, I was up and running and feeling confident. If you need high quality conversions Jake and his team have some tricks up their sleeves that will blow you away.”
Josh Rossi

JOSH ROSSI PHOTOGRAPHY

Jake is an expert in his field. He manages YouTube ads.

I hired him and he walked me through the process as a first-timer. Would recommend Jake to anyone wanting to bring in more leads through YouTube ads.”
Kim Flynn

Founder of Kim Flynn Consulting