Frequently Asked Questions
The great thing about advertising on YouTube is that there are no requirements on either end to how much you can spend. When we started advertising on YouTube, we spent only $10 a day. Now, we work with some clients who are spending $1,000+ a day.
There’s no barrier to entry. Anyone can do it, and you can spend as much or as little as you feel comfortable with. How much you should spend all depends on your goals and the results that you’re able to get. Our mission is to help our clients get a positive return on their ad spend so that they are effectively spending money to make even more money.
We’ve done a lot of testing on video ad lengths and the scientific conclusion we’ve come to is…it depends.
A YouTube ad needs to be just long enough to provide value and get your point across to your audience, without losing their attention. If you can do this in 30 seconds, great. If this takes 3 or 4 minutes, we’ve been able to get good results from that as well.
On average, most of the ads that we create run somewhere between :45 and 2:00
Better? How? Each of these comes with their own benefits and downfalls. Typically what we’ve seen is that Facebook Ads are able to acquire more leads, but as we follow and track leads down the sales funnel, YouTube leads end up being worth more in the long run.
YouTube Ads are all handled through the Google AdWords platform. This is what allows you to use Google’s enormous amounts of user data in order to target your viewers based on their interests, search topics, keywords, and videos/channels/websites they have seen.
Video Ad Campaigns on YouTube are set up in a similar way to Pay Per Click ads (Warning: They might be similar, but they require totally different strategies).
I know that just because you can’t wait to click that skip button, you think that no one watches YouTube ads. However, we regularly get well over a million views each month on our clients video ads. So you tell me, do people actually watch YouTube ads?
But if you’re just looking for views, you’re doing yourself a disservice. Why do you want people to see your video in the first place? There’s a 99% chance that it ultimately has something to do with money. You want people to buy your product, sign up for your service, or subscribe to your channel so that you have a monetizable audience.
At Video Power Marketing, views are just a stepping stone to our end goal: conversions. Instead of using advertising dollars as kindling, YouTube allows us to take that money and multiply it. We’re spending money to make money, and with the tools that AdWords gives us, we can stop wasting our money on the people that aren’t giving us theirs.
If you have a direct competitor with videos on YouTube, you can put your ads on their Channel or a specific video so their viewers will see your ad before they see your competitors video.
If you want to advertise to a certain location, you can select to show your ad in a specific area code or within a distance radius of a certain location.
One of the most effective targeting methods is to target people who have either been to your website, signed up for your email list, watched one of your videos or have subscribed to your YouTube Channel.
And these are only a few of the targeting options available to you…
It probably depends on who you ask.
For people who treat YouTube like TV, they’re still just dumping a ton of money into only getting brand exposure. That strategy is like trying to fill up a car with gas when standing 10 feet away. You’ll get some of that fuel where it needs to go, but you’ll probably waste a lot, if not most of it.
For people who know how to take advantage of the YouTube platform (*cough* like us *cough*) these ads are extremely effective. We aren’t just spraying our car with gas, we’re sticking the nozzle right in the tank where it’s most effective. We make carefully selected calculations that allow us to know exactly how every advertising dollar is being spent and make an actual return on that money.
In-Stream Ads and Discovery ads are different approaches to YouTube advertising that require different strategies. DO NOT think that you can just lump these together.
In-Stream Ads work great when you want to promote video with a specific offer or call to action to an audience who already knows your brand. These ads are especially effective when used to remarket to people who are already familiar with your brand. This can include people who have been to your website, joined your email list, subscribed to your Channel or seen one of your videos.
Discovery ads work great when you have a video that teaches a specific solution to a specific problem that people have. These are video ads that people will find in search results, so make sure the video is based around a keyword phrase that people search for.