Promoting your brand requires using multiple platforms and various strategies. YouTube is a powerful platform with over a billion users that can allow you to advertise your brand according to your needs. YouTube ads are the best way to do it, but you need to choose the best type for achieving your goals.
Choosing the best type of YouTube ads is important and crucial for the success of your YouTube advertising efforts. If you’re not sure how to handle it, just keep reading.
Here’s what you need to know about choosing the right YouTube ads for your needs.
1. Define Your Target Audience
Just as with any other form of marketing strategy, the first step is always the same. Defining your target audience is a must.
You need to know who you’re advertising for.
Crete your audience members’ profile in terms of:
- age
- sex
- education
- interests
- online behavior
- location
Make sure you know who they are and what they like. Only then will you be able to reach them ad get them to engage.
2. Research Your Competition
You can learn a lot by observing what others on the market are doing and how good they’re handling their advertising.
It’s best that you do a bit of research on your biggest competitors and see what they’re doing.
Try looking into their:
- target audience
- marketing efforts
- outreach and performance
Draw some conclusions based on what they’re doing and use it to create a better YouTube ads strategy yourself. This will help you stand out and make something unique.
source: YouTube
3. Use Other Ads for Inspiration
There’s nothing wrong with analyzing other ads and taking little pieces to create your strategy.
Make sure that you’re modeling ads which are:
- engaging
- properly structured
- memorable
- successful
In addition, you can download and use this proven YouTube Ad Formula, and make use of it.
Gather all the information you can and create a video based on what works in practice.
4. Use Social Media
Luckily for you, other popular social media platforms and channels are another great source of information you can use for your benefits.
By analyzing your target audience’s behavior on other social media channels or platforms, you can learn about:
- their favorite topics
- influencers they follow
- YouTube channels they’re subscribed to
This will help you learn more about them and make decisions about YouTube ads for your case.
5. Choose Your Type
Now it’s time to make the right choice based on all of the above steps.
Now that you know your audience and you’ve learned how to make a great YouTube ad video, you need to choose which type will work best for you.
Here are the best types of YouTube ads you could use:
- Bumper ads
They’re up to 6 seconds long and the viewers can’t skip them. They’re great for getting brand awareness and impressions.
- In-display Ads
These videos appear in the form of a thumbnail image and promotional text. Your target audience will see them in search results, related videos, watch pages, etc.
In-stream ads
These ads might be the best ads, benefiting both the viewers and the advertisers. it allows the viewers to skip if they’re not interested and the advertiser is only charged when somebody watches longer than 30 seconds. Viewers get a better experience by skipping the ads and the advertiser only has to pay when people choose to watch the video.
source: YouTube
Choosing one of these types of ads will ensure you get to your target audience the right way.
Also, don’t forget to use a reliable writing service if you need help putting together or proofreading the written part of the ad.
6. YouTube Ad Creation
Finally, you need to think about the steps necessary for creating the ad you want to show your target audience.
The best way to do it is to follow findings and proven methods to ensure you’re making all the right moves and taking all the right steps.
Here’s what you need to think about:
- Make the beginning of the ad engaging and inviting
- Optimize for mobile
- Design a corresponding thumbnail
- Keep it clear and simple
- Use storytelling
- Keep it engaging
- Test it out (show it to your family, friends, business partners, etc. to get some objective insights)
Use everything you’ve got to ensure your ad is unique and engaging. Create an ad that will convert and get you the results you desire.
Final Thoughts
Your YouTube ads strategy needs to be on point. It requires some serious planning, investigating and gathering a ton of useful information. However, once you create the ad your target audience will respond to, you’ll see it’s worth the effort.
Use the guidelines and steps above to make the perfect, effective YouTube ad you need. Start changing your YouTube ads strategy for the better today.
