How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads | Case Study
In 2018, Video Power partnered up with Dr. Angela Lauria of The Author Incubator project. It was a dynamic and highly successful campaign that resulted in far-reaching performance improvements in Dr. Lauria’s webinar registrations.
In this case study, we will present all the details behind this case and the amazing results we have managed to achieve together.
Dr. Angela Lauria is a published author who founded The Author Incubator to help professionals, life coaches and healers promote their business by writing and publishing their own books. With thousands of previously published videos on YouTube and numerous campaigns, the author was unhappy with the results of her advertising efforts.
Drive Webinar Registrations – The Author Incubator
The purpose behind The Author Incubator’s video ad was to catch the attention of a cold audience and invite them to attend a webinar dedicated to book writing self-improvement skills. While the business has created and published several YouTube campaigns over time, their conversion performance was underwhelming for one reason or another. The Author Incubator realized that they needed assistance in driving their business’ and webinar’s intent home, making the initiative self-sustaining and worth their while as a result.
Video Ad Results
- Within 1 week we lowered the cost per lead by 75%. While generating new interest and converting leads for their webinar was a priority, making the process self-sustainable came as a natural extension of the video ad creation process. This was a beneficial outcome which made The Author Incubator’s webinar video ad more affordable and repeatable over time.
- Within 1 month we increased the number of leads by 380% and got them their first customers from YouTube ads below their desired cost per buyer. Given that YouTube is a globally-available platform with millions of viewers with interest in The Author Incubator’s service portfolio, interested leads started reaching out to the business with the interest of participation and collaboration in their webinar.
- These campaigns are driving thousands of webinar registrations every month. Featuring a though-out video ad on YouTube effectively makes the advertisement push a recurring element in a business’ marketing strategy. This is why The Author Incubator continues to enjoy success even long after the video ad was first published.
- These campaigns are consistently providing hundreds of high-quality applicants every month. With continued exposure and growing interest in their services, The Author Incubator managed to monetize on their initiative to create a professional video ad that inspired public interest and brand trust.
Why This Ad Works
Strong Intro: The introductory segment of your video ad will speak volumes of your brand, intention, and personality as a business or a professional. As The Author Incubator illustrates, it speaks directly to the audience (people who want to write a book) as it is trying to engage them by relating to their desires.
Very few potential leads will stick around and watch more than 30 seconds of a video without being hooked from the get-go. This makes the introduction of the purpose of your video and its main selling point in the intro essential for success.
The voice during the problem/solution section inspires viewers to take action. Featuring representative, professionally-written monologue or dialogue coupled with a complementary soundtrack will do wonders for your lead generation. It’s important to put effort into the overall message, tone and call to action of your video as a whole to inspire confidence and trust with the viewer more quickly just like the team behind The Author Incubator did for their content.
You can check out some of the best paper writing service reviews in order to find the best approach to your script writing and editing process before the camera rolls. Featuring your workgroups, satisfied customers or their testimonials on camera through the video ad itself will also lend credence to your claims, pushing the viewer closer to conversion.
The brand is consistently mentioned throughout the video, increasing branded searches by 205% in one month. This builds the remarketing lists so you can show more videos to the viewer down the road. Depending on your own brand’s niche, following trending business news will also help shape your approach to branding for video ads and other purposes going forward.
With that said your branding goes further than just your legal name, website or logo (which should all find their way into your video ad regardless). The cinematography, set design, clothing as well as the post-production effects implemented on the final version of your video ad will also be registered as part of your branding as seen in The Author Incubator video ad. This is what makes use of tools and templates such as Video Ad Framework important in the ad creation process pre-publishing by presenting a business’ value proposition in the best light.