With over 2 billion monthly active subscribers, YouTube is an incredibly powerful platform for reaching your target audience. However, many businesses assume that their audience isn’t on YouTube and overlook it as a marketing channel. In this post, we’ll explore why this assumption is misguided and how you can use YouTube ads to reach your ideal customers.
The Power of YouTube Ads
During a speaking engagement, Tom Breeze, the CEO of Viewability, asked his audience how many of them had seen a YouTube video in the last week. Nearly 90% of the room raised their hands, even though the audience was paying $1500 to attend the event. This illustrates the broad reach and appeal of YouTube, which is not limited to low-priced products or services.
According to Google, nearly a third of the world’s population uses YouTube. This massive user base provides a wealth of data for targeting ads to specific audiences based on their interests, search history, and behavior on the platform. By using the right targeting methods, you can get your message in front of the right people at the right time.
Targeting Methods for YouTube Ads
Here are three of the most effective targeting methods for reaching your target audience on YouTube:
- Custom Intent: This targeting method allows you to target people who are actively searching for specific topics on Google. For example, if someone searches for “how to get six-pack abs” on Google, you can show them an ad for your fitness product when they watch a YouTube video about cats or dogs. This method is highly intent-based, as you’re reaching people who are actively searching for solutions that your product or service can provide.
- In-Market Interests: This targeting method uses Google’s data on what websites people are frequenting and how much time they spend on them. By targeting people who visit websites related to your product or service, you can reach an audience that’s already interested in what you have to offer.
- Remarketing: This method allows you to target people who have already interacted with your brand in some way, such as visiting your website or subscribing to your YouTube channel. These people are already familiar with your brand and are more likely to engage with your ads.
Leveraging AI for Better Targeting
One of the challenges of targeting ads is ensuring that they resonate with your target audience. However, by leveraging AI, you can optimize your ads for maximum impact. AI can analyze your ad’s performance and make adjustments to improve its relevance and effectiveness.
Don’t overlook the power of YouTube ads for reaching your target audience. With over 2 billion monthly active users, YouTube provides a massive audience for businesses of all types. By using the right targeting methods and leveraging AI, you can get your message in front of the right people and drive high-quality leads and sales.
If you want to make money on YouTube, keep creating quality content that resonates with your viewers, and eventually, you’ll be able to turn your passion into a thriving business.
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our YouTube Ads Workshop
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.