Many small business owners find themselves wondering how they can create more content without taking on ten times the workload. The answer lies in a strategy known as the Video Waterfall. This strategy allows you to create one piece of content and then use it to produce 10 other pieces of content that you can distribute across different social media platforms. Let’s break down how it works.
Step One: Create a YouTube Video
The first step is to create your original video for YouTube. This video should be 10-12 minutes long and answer a very specific question. It should also provide valuable information that viewers will want to share and come back for more.
Step Two: Break Up into Smaller Videos
Once you have your primary YouTube video, you can break it up into four 3-minute videos. These shorter videos are more suitable for platforms like Instagram and Facebook, where shorter attention spans are showing up.
Step Three: Create Vertical & Horizontal Versions
From these four short videos, you can further break them down into vertical versions for stories and horizontal versions for posts and other content formats. By creating these multiple versions, you are able to engage with different audiences who prefer different formats of video consumption.
Step Four: Distribute Across Social Platforms
Once you have your various versions ready, you can begin distributing them across multiple social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc. You can even repurpose some of the material into blog posts or other written content formats if desired!
The video waterfall strategy is an efficient way to maximize your content creation efforts while still producing quality materials that capture the attention of large audiences across multiple social media platforms. This strategy allows small businesses to remain competitive with their larger counterparts by leveraging the power of video marketing in an effective way! By creating high-quality videos that focus on answering key questions from customers, small businesses not only stand out from their competition but also build trust with customers and establish credibility in their industry space. From there, breaking up those videos into smaller segments and distributing them further aids in gaining additional exposure for their brand and product offerings!
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