youtube ads strategy

YouTube ads have become one of the most powerful ways to get your message in front of millions of specific types of people anywhere in the world. Many people skip them, but a surprising amount watch and even purchase because of them. In this blog post, we’ll explore the basics of how anyone can create a video and advertise it on YouTube.

Benefits of Advertising on YouTube

• YouTube is one of the best places to advertise because people go to YouTube to search for something or be entertained.
• With the right video, you can put your message in front of people who are looking for a solution that your product or service can provide.
• YouTube advertising is also cheap. You can spend a small amount of money and have your ad seen by thousands of people.
• YouTube advertising is based on the CPM model, where you pay per thousand impressions.

How YouTube Ads Work

• YouTube is the second-largest search engine, and people go there to learn something or be entertained.
• To advertise on YouTube, you need to create a video and upload it to YouTube.
• Then, you create a Google Ads account and go inside Google to create a campaign.
• You choose your budget and target your audience based on their interests or what they are searching for.
• Once you launch your campaign, Google will start showing your ads to your target audience.
• If your ad does well, people will see it, click on it, and potentially purchase your product or service.

My First YouTube Ad Campaign

• Nine years ago, I had just quit my job and had my first child. I needed to get my message out to the millions without breaking the bank.
• I created a free video marketing course to help people market their videos on YouTube and build my email list.
• I then created a video that focused on my experience and how video marketing can grow a business.
• After testing different variations, I found the right video and launched my campaign.
• My campaign was successful, and my business started to grow.

Conclusion

Creating and advertising on YouTube can be a cost-effective way to get your message out to the millions. By creating the right video and targeting the right audience, you can potentially grow your business. Don’t be afraid to start small and test different variations to find the right formula for your campaign.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

As someone who has spent the last 10 years growing a business and a family, I can attest to the fact that finding the right balance between work and family can be challenging. Over time, I’ve come to realize that it’s not so much about balance, but about integration. When you integrate your work and family, you’re able to give your full attention to both without feeling like you’re sacrificing one for the other.

In this blog post, I want to share three tips that have helped me integrate my family and business.

Tip #1: Be Present

When you’re at work, be fully present and focused on work. When you’re with your family, be 100% present with your family. It’s essential to recognize that you can’t be spinning multiple plates at once, and wherever you are, be there fully.

Tip #2: Set and Respect Boundaries

Set firm boundaries between work and family time. It’s easy to let work bleed into family time, but it’s essential to avoid this for the sake of both your work and your family. I’ve found it helpful to set a specific time of day when I stop working and am fully present with my family. Similarly, I don’t work on weekends, except for rare occasions when it’s absolutely necessary. By setting these boundaries and respecting them, you can create a better work-life balance.

Tip #3: Integrate Your Work Life and Personal Life

Don’t try to separate your work and personal life. Sometimes these two worlds collide, and that’s okay. Instead, find ways to integrate the two, so you can balance both without feeling like you’re neglecting one for the other.

In conclusion, integrating your work and family is not about achieving a perfect balance. It’s about being present, setting boundaries, and integrating the two aspects of your life. By following these tips, you’ll be able to achieve a better work-life balance, feel less overwhelmed, and enjoy your family and your work more fully.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

In this article, I will provide you with the four most important dos and don’ts for creating a successful video marketing strategy. As the founder of Video Power Marketing, I have gained a decade of experience marketing videos for both myself and my clients. Over time, I’ve learned what works and what doesn’t when it comes to video marketing. Keep reading to discover the four essential points that will help improve your video marketing strategy.

Dos and Don’ts:

Don’t talk about your product, do talk about your audience

• People care about themselves and their problems, not your product or service
• Focus on how you can help them overcome their challenges and achieve their desires
• Balance between focusing on sales and brand building

Don’t sell, but do share stories

• Stories build trust, whereas selling can come off as pushy
• Share your customers’ success stories to highlight the benefits of your product or service
• Avoid selling your product or service all the time, instead focus on sharing stories that showcase how your service has helped customers

Don’t be a porcupine, do be a rhinoceros

• Distill your message down to one strong point
• Confusing messages can confuse and turn off viewers
• Be clear and concise with your message to avoid confusion

Don’t lean on one traffic source, but…

• Relying on one source of traffic can cause undue stress and potentially kill your business
• Diversify your traffic sources to ensure a steady flow of leads and sales

Conclusion

In conclusion, these four dos and don’ts are crucial for a successful video marketing strategy. By focusing on your audience, sharing stories, being clear with your message, and diversifying your traffic sources, you will be on the right track towards a successful video marketing campaign. Remember to always put your audience first and build trust through stories to achieve the best results.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Are your YouTube ads not performing as well as you hoped? You’re not alone. Many people have asked themselves the question, “Why are my YouTube ads not working?” It’s frustrating to spend time researching your audience, writing a script, shooting videos, setting up tracking, targeting, and launching your campaign, only to get no results. But don’t worry; there are ways to identify the reasons why your ads aren’t working and improve their performance. In this blog post, I’ll share three reasons why your YouTube ads might not be performing well, how to identify them, and some levers that you can pull to improve their performance.

The three main reasons why your YouTube ads might not be working are:

• Your video isn’t engaging.
• Your offer isn’t valuable or isn’t communicated well in the video.
• You’re not reaching the right audience.

Reason 1: Your video isn’t engaging

Your video is the most crucial element of your YouTube ad campaign. It’s essential to create a video that captures the viewer’s attention and encourages them to take action. If your video isn’t engaging, you’re unlikely to get clicks, views, or conversions.

How to identify if your video isn’t engaging

• You’re getting views but no clicks.
• You’re getting clicks but no conversions.

How to improve your video’s engagement

• Focus on the first and last 10 seconds of your video.
• Make sure you have a hook that captures people’s attention.
• Clearly communicate the benefit of watching your video.
• Include a compelling call-to-action that tells people what to do next after watching the video.

Reason 2: Your offer isn’t valuable or isn’t communicated well in the video

Your offer is the next critical element of your YouTube ad campaign. It’s essential to create a valuable offer that people want and can benefit from. If your offer isn’t valuable or isn’t communicated well in the video, you’re unlikely to get many conversions.

How to identify if your offer isn’t valuable or communicated well

• You’re getting a lot of clicks, but not many conversions.

How to improve your offer

• Think about what the next step in the buyer’s journey is after someone watches your video.
• Make sure your offer is clearly communicated in the video.
• Create a valuable offer that people want and can benefit from.
• Make sure the offer is easy to access and take advantage of.

Reason 3: You’re not reaching the right audience

Reaching the right audience is the third essential element of your YouTube ad campaign. It’s essential to target the right people with your ads. If you’re not reaching the right audience, your ads won’t be effective.

How to identify if you’re not reaching the right audience

• You’re not getting many clicks or views.

How to improve your audience targeting

• Review your audience targeting options.
• Refine your targeting to focus on your ideal customer.
• Experiment with different targeting options.
• Use YouTube Analytics to monitor your ad performance and adjust your targeting accordingly.

In conclusion, creating a successful YouTube ad campaign takes time, effort, and strategy. It’s essential to create an engaging video, offer a valuable offer, and target the right audience. By following the tips and advice outlined in this blog post, you can improve the performance of your YouTube ads and get the results you want. Remember, it takes time and patience, but with a little effort, you can create a YouTube ad campaign that works for your business.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Are you considering running ads for your business and wondering if YouTube is still a valuable platform for your ad spend? With so many advertising platforms available, it can be hard to decide where to invest your time, energy, and money. In this blog post, we’ll discuss the benefits of advertising on YouTube and why it may be worth your investment.

Why advertise on YouTube?

1. High-quality views at the best price: While other platforms have shorter view times before charging for an ad, on YouTube, you get 30 seconds before you have to pay. If someone skips your ad before 30 seconds, you don’t have to pay for that view, making it a cost-effective way to advertise.
2. Guaranteed affordable view at your targeted audience: With an average CPM of $20, you are guaranteed to reach 1,000 people who will see your message, video, product, or service.
3. Immediate feedback on whether your message is resonating with your audience: You’ll know if your message is working and if it’s not, it’s an opportunity to fix your message, business, or audience.
4. Strategic insights and dashboard: Advertising on YouTube allows you to create a dashboard to see how many views your video got, how long viewers watched, and their behavior on your website, providing valuable insight into your audience and the effectiveness of your ads.

Conclusion

YouTube ads offer a high-quality view at a cost-effective price, guaranteed to reach your targeted audience. You’ll also receive immediate feedback on the effectiveness of your message, and with strategic insights, you can adjust your campaigns and improve your business. Consider investing in YouTube ads and see the growth and success it can bring to your business.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

YouTube has nearly 2 billion active subscribers, meaning you have the capacity to reach a vast audience. However, within these 2 billion people, there are smaller groups of very specific audiences, such as those searching for six-pack abs or how to grow their business. This is what makes YouTube a powerful platform as it focuses on the search intent of the audience, giving it a unique angle that’s different from other advertising platforms.

In 2023, there have been significant changes in targeting on YouTube that you need to know about. YouTube has removed the content type of targeting, such as placements, topics, or keywords inside a campaign around a goal. This means you have to create a new campaign with no goal specified, which is not optimized for anything. You have to put more trust into YouTube, so they can leverage their machine learning. So, what should you do? Don’t worry, there are still plenty of amazing targeting methods that you can use.

Remarketing

Remarketing is an effective way to target people who have visited your website or viewed your specific videos on your YouTube channel. These people are considered a warm audience, meaning they already know, like, and trust you. Showing them targeted and relevant videos is an excellent way to engage them. When you start a new campaign, make sure to have a remarketing campaign set up targeting people’s website visitors and YouTube viewers and subscribers.

In-Market Interest

In-market interest targeting is a great way to target people who are looking for specific products or services. For example, if you sell health supplements, and a person has been looking up websites around health supplements and then comes to YouTube, YouTube will show your ad related to health supplements to this person. They are in the market for specific types of products or services, and this is what makes in-market interest targeting so effective.

Custom Intent Audiences

Custom intent audiences is a relatively new way of targeting that allows you to use custom intent keywords. These keywords are what people are searching for on Google. When they search for specific keywords on Google, they will see ads related to those keywords when they come to YouTube. This is an excellent way to target people who are searching for specific products or services.

Life Events

Life events targeting is a great way to reach people who are going through significant life changes. For example, if you are a wedding planner, you can target people who are getting married or recently got married. If you sell pet products, you can target people who recently purchased a pet or a dog. This targeting works well depending on the industry that you’re in and the product you’re selling.

YouTube is an effective advertising platform that allows you to reach your target audience. By using the right targeting methods, you can create effective ad campaigns that engage and convert your audience. While the changes in targeting may be a little daunting, they are necessary for YouTube to leverage its machine learning and ensure that your ads are shown to the right people. By focusing on remarketing, in-market interest, custom intent audiences, and life events targeting, you can create effective ad campaigns that reach your exact audience.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.