youtube ads tutorial 2022

The REAL Cost of Advertising on YouTube in 2022

June 8, 2022 by VPM

With the uncertanty of Facebook ads and the new laws surrounding privacy with IOS updates etc…etc… Many marketers are making the shift over to YouTube ads.

But… It’s a largely unknown platform when it comes to running paid ads, and many people who have experienced running YouTube ads have at one point or another, been burnt by ad costs with very little return on their ad spend (ROAS).

In the video below I breakdown the REAL cost of advertisig on YouTube in 2022. Enjoy!

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then youwill want to check out our new for 2022 YouTube Incubator program this month for 10 lucky people.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

3 Reasons You Should Be Running YouTube Ads in 2022 For Your Business

June 2, 2022 by VPM

There’s several challenges that come when you’re growing your business. How can you reach your audience, AKA, your future customers?

What do you need to say and show in order to capture their attention, build trust and motivate them to take action? How can you do this without taking up alot of your time and money?

How cool would it be to have a marketing machine that is constantly running and showing your message to your exact audience at the time they’re actively looking for it? How cool would it be to put $1 into the marketing machine and see $3 come out?

This marketing machine exists and it’s name is YouTube Ads.
Back when I first started my agency, Video Power Marketing I was starting from scratch. I had just quit my job, I had 0 YouTube Views, 0 People on my email list and 0 customers. (We have to start somewhere right)

I did have the work experience, marketing skill set and two actual client case studies that showed great results.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researchig your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

The 3 Critical Phases of Successful Video Ad Production

May 31, 2022 by VPM

If you’re running a business and you’re interested in creating video ads that will actually grow your business then you need to be aware of the 3 stages of video production for creating great YouTube Ads.

Did you know that 68% of YouTube users watched YouTube to help make a purchase decision.

Why do I share these two stats with you?

If you aren’t currently creating videos to serve your market, you’re losing out on connecting with your potential customers or clients.

There’s a lot that’s involved in producing great videos. I wanted to break down the video production process to give you some clarity and tips to make it helpful and enjoyable experience for you.

I’ve had the experience of being a part of hundreds of video production shoots over the last 20 years.

I’ve been in front of the camera, behind the camera. I’ve experienced shooting videos by myself and I’ve also been a part of production crews with over 30 people.

Lately, I haven’t even been touching the camera.

There’s all types of videos. To keep things simple and relevant, this production process will be focused on talking head video.

Here are the 3 critical steps of video production.

Pre-Production: This is everything that happens before you shoot your video. Nail this step, everything goes smoother.

Know your audience: (Who & Why)
Know your message: (Why your solution? Why Now? – Feel, Know Do.
People, Promise, Pain, Plan, Propose (5P’s)
Write your scripts or outlines
Plan logistics (Who, Where, When)

Production: This is everything that happens during the shoot

Production Team or You?
Quality Equipment: Camera, Audio, Lights
Frame it
Shoot it

Post Production: Everything that happens after the video shoot

Edit it
Colorize
Add Titles / Graphics
Add music

There is a misconcept that making videos is a lot of work. It can be if you shoot them one by one. In order to reduce the amount of work, time and energy, I recommend you batch shoot your vidoes. Choose one day a month where you shoot 5-10 videos in a day and just knock them out.

We are opening up our YouTube Incubator program shortly, where we spend 3 days with you, taking you from writing your video ad script, shooting your video ad to launching your YouTube campaign.

Click here to find out more about it.

4 Keys To Creating a YouTube Ad That Works in 2022

May 25, 2022 by VPM

Isn’t it frustrating when you launch a campaign and you get a lot of impressions, views and clicks but no leads or purchases? Just a bunch of wasted ad spend?

To any of you who have advertised on YouTube or Facebook or Google. How frustrating is it when you launch a campaign, and you get a lot of impressions and views and clicks but no leads or purchases?

I mean, it’s frustrating. You spent all this time and money creating these campaigns and no results to show from.

Just a bunch of wasted ad spend. Ouch, my heart hurts just thinking about it.

But on the flip side, how exciting is it when you have a YouTube ad campaign that’s crushing it.

Where the impressions are turning into views. And those views, people are watching the whole video. And then, those views turn into clicks. And those clicks are turning into leads. And those leads are turning into customers.

And when you have the whole dashboard as a whole, you can see you spent a dollar on ads and you’re getting $3 in sales on the back end, right?

That’s really exciting. That’s when you know you’ve got a good thing coming on.

I wanna share with you four essential tips that you must have in order to have a high-converting YouTube ad.

We are opening up our YouTube Incubator program shortly, where we spend 3 days with you, taking you from writing your video ad script, shooting your video ad to launching your YouTube campaign.