I said, ‘Dang, that’s a good ad. This guy knows what he’s doing.’ So I bought his products that he had at the time, signed up for his list, and finally emailed him and said, ‘Man, we gotta get you to come out and talk about YouTube advertising cause it’s an under discussed subject and you know what you are doing.’ Jake Larsen is a YouTube ambassador. He also does his own consulting and training when it comes to this particular subject so you guys could not be in better hands.”