• Skip to main content
  • Skip to primary sidebar

Video Power Marketing

Grow Your Business with Video Ads

  • Home
  • About Us
  • Grow with YouTube
    • Advanced YouTube Ad Training
    • YouTube Ads Incubator
    • YouTube Channel Management
    • YouTube Ads Management
  • Client Results
  • Blog
  • Contact Us

Video Marketing: Do’s and Don’ts in 2023

Video Marketing: Do’s and Don’ts in 2023

March 13, 2023 by VPM

In this article, I will provide you with the four most important dos and don’ts for creating a successful video marketing strategy. As the founder of Video Power Marketing, I have gained a decade of experience marketing videos for both myself and my clients. Over time, I’ve learned what works and what doesn’t when it comes to video marketing. Keep reading to discover the four essential points that will help improve your video marketing strategy.

Dos and Don’ts:

Don’t talk about your product, do talk about your audience

  • People care about themselves and their problems, not your product or service
  • Focus on how you can help them overcome their challenges and achieve their desires
  • Balance between focusing on sales and brand building

Don’t sell, but do share stories

  • Stories build trust, whereas selling can come off as pushy
  • Share your customers’ success stories to highlight the benefits of your product or service
  • Avoid selling your product or service all the time, instead focus on sharing stories that showcase how your service has helped customers

Don’t be a porcupine, do be a rhinoceros

  • Distill your message down to one strong point
  • Confusing messages can confuse and turn off viewers
  • Be clear and concise with your message to avoid confusion

Don’t lean on one traffic source, but…

  • Relying on one source of traffic can cause undue stress and potentially kill your business
  • Diversify your traffic sources to ensure a steady flow of leads and sales

Conclusion

In conclusion, these four dos and don’ts are crucial for a successful video marketing strategy. By focusing on your audience, sharing stories, being clear with your message, and diversifying your traffic sources, you will be on the right track towards a successful video marketing campaign. Remember to always put your audience first and build trust through stories to achieve the best results.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Filed Under: Blog Tagged With: how to create a youtube ad, how to create youtube ads, how to do youtube ads, how to run youtube ads, how to youtube ads, video ads, youtube ads, youtube ads for beginners, youtube ads strategy, youtube ads tutorial, youtube ads tutorial 2022, youtube advertising, youtube advertising tutorial, youtube marketing, youtube video ads

Previous Post: « Why Are My YouTube Ads Not Working
Next Post: What are the 3 habits for better work-life balance »

Primary Sidebar

Popular Post

Can I put my own ads on YouTube: A Beginners Guide to Launching Your First YouTube Ad

What are the 3 habits for better work-life balance

Video Marketing: Do’s and Don’ts in 2023

Why Are My YouTube Ads Not Working

Why Should I Run Youtube Ads in 2023

Recent Post

YouTube Advertising Vs TV Advertising

7 Reasons How Video Helps Explode Your Online Presence

Generate Over 100 Leads A Week With YouTube Ads | Case Study

How Austin Craig Funded Over $70,000 on KickStarter with Life On Bitcoin

3 Killer Targeting Strategies for YouTube Ads

3 Things You Need To Know Before Advertising on YouTube

Follow us

Facebook Twitter Linkedin Google-plus Youtube
  • About Us
  • Blog
  • Terms and Conditions
  • Privacy Policy
© videopower.com, LLC. All Rights Reserved.
Influex