YouTube has 1.8 billion monthly active users, which means a quarter of the world’s population is actively on YouTube. If you want to get your message in front of millions, or thousands of very specific audiences, you have access to tools and segmented lists based on people’s search history and behavior online. In this blog post, we will discuss the best targeting methods to reach your exact audience with YouTube ads.
Custom Intent Audience
The custom intent audience is a great targeting method to reach your exact customer. You can target people based on what they’re searching for on Google. For example, if someone is searching for how to grow their business to six or seven figures, and you’re a business consultant, you can create an ad that shows a case study of how you helped your clients achieve that. Your ad will show on YouTube because there’s high search intent and because they have signals that show they’re in the market for what you have to offer. What’s great about custom intent is that it’s high intent, and people are actively searching for things that are relevant to your business.
Remarketing allows you to target people who have visited your website, watched your YouTube videos, or are on your email list. It’s like using Game Genie for Nintendo games. When you plug in the warm audience with your video, your ad performance will crush. The click-through rates are super high, and the conversion rates are high. When you have a high volume of audience relevance with message relevance, you will generate more leads and get more sales with the right mix of the audience and video. If you have a large YouTube channel or website that gets a ton of traffic, start there and plug in “I want to show this video to these audiences.”
Placement targeting allows you to put your ads in front of specific YouTube channels or videos. You can leverage other people’s audiences on their YouTube channels. For example, if you’re just starting out and you’re nobody, find other marketers who have big YouTube channels that you don’t have yet. You can target these YouTube channels, and before they watch their videos, they have to watch your videos. You can leverage their audience to come to your YouTube channel or go to your email list. Placement targeting is relevant, specific, and snipers target your audience. However, it has a high CPM, and it’s not very scalable.
YouTube is a powerful platform that offers incredible opportunities to reach your exact audience. The best way to reach your audience is by using custom intent audience targeting, remarketing, and placement targeting. These targeting methods will help you grow your business and generate more leads and sales. When you use the right mix of audience and video, you will see an increase in click-through rates and conversions.
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.