The Unlikely Start Of Our Boutique
Video Ad Agency...
Let’s take a trip back to 2013,
my wife is 8 months pregnant.
I ask her if she’s okay with me quitting my job to launch an agency where I help people grow their business with YouTube advertising.
In other words, I’m asking if she’s okay with us trying to have two births at once!
She says,
“Sure under one condition, make sure we have insurance!”
Obviously I need this business to succeed rapidly. I have only 3 months of financial runway.
Fortunately I have two advantages as an entrepreneur.
First, in my now former job, Google had trained me as a YouTube marketing ambassador which gave me specialized knowledge and skills.
Second, I had tremendous motivation from what I call “the baby effect”.
The ” baby effect” is when you’re child is soon
to be born, and, failure is not an option!
I launch my first YouTube ad campaign.
It’s truth time.
My video views go up, traffic to my site goes up and people start signing up for my free course. It’s working!
And then it happens.
I get an email from Ryan Deiss, the CEO of Digital Marketer.
He tells me he saw my youtube ad, purchased my course, and is reaching out to invite me speak at his conference called Traffic & Conversion Summit.
I say yes and nervously prepare my presentation .
My wife goes with me and brings Lola, our daughter who is now 5 months old.
When we get there, we find that I’ll be speaking to 3,000 people. High stakes!
My wife turns to me and says, “Jake, this is a big deal!”
I know how high the stakes are and I don’t want to screw this up.
My presentation seems to go well, but I‘m not sure if it connected with the audience. .
Back home, after the conference, I open my email and there are more than 20 people ready to work with me!
I was so excited because it proved I had a real business and was going to be able to provide for my family.
I was a little overwhelmed because I knew I had to get a full company together, fast!
What followed was amazing growth for my company and my daughter! Today she’s 5 and so is Video Power Marketing.
And we still have insurance!
Meet The Team
Jake
Larsen
Jake Larsen
Founder & Owner
Jake is the Founder of Video Power Marketing, a video advertising agency that helps people grow their influence and business. He enjoys shredding powder on a snowboard, tickling the piano ivories, and eating oreos. When Jake is not working you can find him enjoying time with his wife and two children.
Cooper
Neser
Cooper Neser
Video Campaign Strategist
Cooper is our chief client success manager. Since joining Video Power 4 years ago, he has scaled multiple accounts into 7 figure yearly revenues on YouTube. His specialty is growing accounts while maintaining a desired return on ad spend. Cooper grew up in Southern California and ever since moving away to go to college in Utah has not been able to get back his golden brown tan.
Anthony
Ambriz
Anthony Ambriz
Video / YouTube Strategist
YouTube certified consultant in audience growth and content strategy. He’s grown YouTube channels for companies, online personalities, and thought leaders to millions of subscribers and has gained over 500 million organic views.
Anthony’s work has been featured on Mashable, Huffington Post, Tube Talk, ABC 4 News, and MTV. He’s spoken at multiple universities and conferences such as; CVX Live, Video Marketing World, and Influencer Summit.
Brat
Brat
Video Campaign Manager
Brat is newest member in the Video Power Family, and serve on position of campaign manager. Before moving in Digital Advertising world, he ve been working in Music Industry for over 10 years, with artists like Billy Gibbons, Steve Vai, Steve Lukather …. When not helping clients scale their video campaigns, Brat enjoy spending time with his family, watching basketball and making sure his daughter truly believe he is an undiscovered superhero from planet Saturn.
Rafaella
Rafaella
Project Manager
Rafaella always had a passion for helping smaller boutique like agencies grow. After studying business at California State University, San Marcos, she went on to support numerous start-ups as their project management and marketing support. Rafaella believes that seeing the big picture, while pulling all the smaller pieces together, has contributed to the millions these start-ups have made. In her free time she loves to do yoga, go to the beach, and take singing lessons.
The Evolution Of Video Ad Agencies
Video Power Marketing is a video marketing agency that helps people capture attention, drive traffic and increase sales using YouTube advertising. The Video Power team work with select businesses to transform their video ad campaigns into automated sales machines.
