Ads are everywhere, and they are often difficult to stand out from. In fact, you may have just skipped one to read this blog post. As someone who has marketed videos for over a decade, I have noticed some patterns on what works and what doesn’t. This post will give you some do’s and don’ts when it comes to advertising on YouTube.

Do talk about your audience

When creating a marketing campaign, it is essential to focus on your audience. The product or service you provide should not be the center of attention. Instead, you should focus on your audience’s needs, challenges, and desires. If you talk too much about yourself or your product, people will not care until they know you care about them.

• Make sure to talk about what challenges they are facing and how they can overcome them.
• Talk about their dreams and aspirations, and how you can help support them.
• Finding the balance between focusing on your brand and generating revenue is crucial.

Don’t sell, but do share stories

Friends don’t sell, but they do tell stories. This statement is accurate when it comes to marketing. Share your story or your customers’ stories, which helps build trust with the audience. If you can tell a story about how your service or product helped someone, it can be more impactful than merely trying to sell the product.

• Share your customer’s stories and put them on a pedestal.
• Use great testimonials to show how your product or service can make a difference.

Don’t be a porcupine, but be a rhinoceros

When creating a marketing video or any marketing content, have one strong point instead of many points. Having too many points can confuse the audience and affect the effectiveness of the message. Having one clear message is more likely to stick with people.

• Make sure to distill your message down to one strong point.

Don’t lean on one traffic source, but diversify your traffic sources and focus on owning an email list

Relying on one traffic source can be detrimental to your business. Changes in the algorithm of a platform like Google or Facebook can significantly impact your sales. Focus on diversifying your traffic sources, and owning an email list can be a great way to generate traffic.

• Owning an email list allows you to have direct access to your audience.
• Focusing on diversifying traffic sources ensures that changes on one platform do not hurt your business.

Conclusion

Marketing is an ever-evolving field, and it is essential to stay up-to-date on the latest trends and techniques. Focusing on your audience and sharing stories, having one clear message, and diversifying your traffic sources can help you stand out from the crowd. Remember, if you don’t do these things correctly, it could cause a ton of stress and even kill your business.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

As the digital advertising landscape continues to evolve, it’s important to stay on top of changes to ensure your ads remain effective. In this blog post, I’ll be sharing tips on how to optimize your YouTube ads targeting strategy for 2023, including changes to the platform’s targeting options and the types of targeting methods that are still effective.

Changes to YouTube’s Targeting Options

One of the biggest changes to YouTube’s targeting options is that Google has removed or greatly limited the ability to target specific YouTube channels, topics, and keywords. While you can still use these types of targeting, you can’t put them in a campaign where you’re optimizing for a goal. This means you can’t tap into machine learning to optimize for specific conversion actions. However, if you’re looking for impressions and views, these targeting methods can still be useful.

Effective Targeting Methods

While some targeting options have been removed or limited, there are still effective methods that can be used to target your ideal audience on YouTube. Here are some of our favorites:

• Remarketing: If you have a large YouTube channel or a lot of website visitors, starting with a remarketing campaign is a great way to show your videos to people who have already engaged with your brand. These are people who already know, like, and trust you, making them a highly relevant audience.
• In-market audiences: These are people who are in the market for your industry. By targeting these audiences, you can reach people who are actively searching for solutions related to your business.
• Custom intent keywords: This method targets people who are searching for specific keywords on Google. By showing your ad to people who are actively looking for solutions related to your business, you can increase the likelihood that they’ll engage with your brand.
• Life events: This method targets people who are going through significant life events, such as getting married or having a baby. Depending on your industry, this can be an effective way to reach people who are likely to need your product or service.

Leveraging Machine Learning to Scale Your Ads

Once you’ve dialed in your targeting, it’s important to leverage Google’s machine learning to scale the number of customers, leads, and sales you get from your ads. Here are some tips on how to do this:

• Use conversion tracking: By tracking conversions, you can give Google’s machine learning algorithm the data it needs to optimize your ads for specific conversion actions.
• Optimize for your most valuable actions: Rather than optimizing for clicks or views, focus on optimizing for actions that are most valuable to your business, such as purchases or sign-ups.
• Test different ad formats: Experiment with different ad formats, such as TrueView for Action or Bumper ads, to see which ones work best for your business.

Conclusion

While changes to YouTube’s targeting options may seem daunting, there are still effective targeting methods that can be used to reach your ideal audience. By leveraging machine learning and optimizing for specific conversion actions, you can scale the number of customers, leads, and sales you get from your ads. Keep these tips in mind as you develop your YouTube ads targeting strategy for 2023.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Building a successful video marketing strategy can be challenging, especially if you don’t know where to start. In this blog post, I will share with you the critical elements of a great video marketing strategy that can help you create valuable conversations and attract your target audience.

Understanding the Role of Marketing

Before we dive into the details of video marketing, it’s essential to understand the role of marketing. The main goal of marketing is to create qualified conversations and provide value to the marketplace. It’s not about selling but creating awareness about your brand and the value you provide. Marketing pillars support sales, fulfillment, and finance. There are various types of marketing, such as ads, organic, email, billboards, TV, and video marketing.

Finding Your Target Audience

Video marketing involves communicating your message to your target audience effectively. To find your target audience, you need to identify the problems they face and provide solutions through your videos. One of the best platforms to find your target audience is YouTube. People search for problems and solutions on the platform, which makes it easier to create videos that address their issues.

Creating a Unique and Valuable Message

With so many ads and videos out there, it’s essential to create a message that stands out and provides value to your target audience. One of my favorite ad campaigns that demonstrate this concept comes from Snowbird, a resort in Utah. The resort used one-star reviews about their services and turned them into massive ad campaigns. For instance, one review stated that the mountain was too steep and had too much powder. However, the same reasons why the customer gave a one-star review were the same reasons why others loved Snowbird.

Conclusion

In conclusion, creating a successful video marketing strategy requires a clear understanding of the role of marketing, finding your target audience, and creating a unique and valuable message. Remember that marketing is not about selling but creating awareness and providing value to your target audience. Use YouTube to find your target audience and provide solutions to their problems. Finally, create a message that stands out and provides value to your target audience. With these elements in place, you can create an effective video marketing strategy that can attract and engage your target audience.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Are you ready to crush your YouTube ad campaign for the year 2023? In this post, we will break down everything you need to know to launch your YouTube ad campaign quickly and effectively.

Pre-requirements for launching your YouTube ad campaign

Before diving in, there are a few pre-requirements that you must have in order to make this happen.

• A Google ad account
• A video uploaded to YouTube with a YouTube URL
• A landing page where you want to send traffic
• Knowledge about your audience

If you have all four of these things, then you’re ready to go!

Building out your YouTube ad campaign

Assuming that you have your video, landing page, and conversion code set up, let’s dive into launching your YouTube ad campaign. We’ll start inside Google Ads and build out a YouTube ad campaign in under 10 minutes.

Creating a New Campaign

Once you’re inside Google Ads, go to the campaign level and hit the blue button to create a new campaign. For this example, we’ll choose the “leads” option, but you can also choose “sales” or “website traffic” depending on your goals. If you have created conversion goals previously, select the goals you’re tracking.

Choosing Your YouTube Ad Type

For this example, we will be selecting in-stream ads, which are the ads you can skip after five seconds. You can also choose discovery ads, which are the videos that show up in search results or suggested videos.

Naming Your Campaign

We highly recommend you name your campaign with a good framework so that you can easily understand it. For example, include the offer, audience, and any geographic locations. In this example, our goal is to get incubator applications, so we’ll name our campaign “inc apps,” and our audience is going to be “in-market” and interested in “marketing.” We’ll also select the United States as our target geographic location and ensure we are targeting English speakers.

Choosing Your Bid Strategy

We recommend starting with a maximum conversions bid strategy to get your campaign up and running. Once you have a campaign that’s consistently getting 10 conversions per week, you can switch to a target CPA bid strategy. For the daily budget, we like to go three times our target CPA.

Networks and Content Exclusions

Unfortunately, we can no longer decide to exclude our ads from the display network. We also have to exclude certain audiences by going into tools and settings. While Google is pushing site links heavily, we prefer to have all traffic go to our landing page to maximize conversions.

Conclusion

Launching a YouTube ad campaign can seem overwhelming, but it doesn’t have to be. By following these simple steps, you can quickly and effectively launch your YouTube ad campaign in under 10 minutes. Remember, the key is to have a clear understanding of your audience, goals, and bid strategy. Good luck!

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

YouTube has become one of the largest video-sharing platforms on the internet, with over 2 billion monthly active users. While it is well-known that YouTubers and influencers can make a living off the platform, many businesses and entrepreneurs may not be aware of the potential opportunities that YouTube offers to them. In this blog post, we will break down the YouTube economy and how marketers and businesses can make money on the platform.

The YouTube Economy

Before we dive into the ways businesses and marketers can make money on YouTube, it is important to understand the players involved in the YouTube economy:

• Google: The company that created the search engine, Gmail, and YouTube, which serves as the platform for videos.
• YouTube Creators: These are the individuals who create content and build channels on the platform.
• Viewers: The consumers who watch videos on the platform.
• Businesses and Marketers: These are the parties that want to advertise their message or product to the viewers.

The Give and Take of the YouTube Economy

As a marketer or business owner, it is important to understand the give and take of the YouTube economy. You can pay Google through Google Ads to advertise your message or product on YouTube videos that your target audience is watching. When you give Google money, they share a portion of it with the YouTube creators, which incentivizes them to create more videos.

Businesses can make money by showing their ads and messages to specific audiences on YouTube. If viewers like what they see, they can go to the website and download the lead magnet or purchase the product. In this way, the creators, Google, and businesses can all make money from the ecosystem.

How Can Marketers and Businesses Make Money on YouTube?

There are three primary ways that businesses and marketers can make money on YouTube.

1. Sell a Product or Service

If you have a product or service to sell, you can create messaging and videos around it that help serve the audience. Advertising on Google or YouTube is done through the Google Ads platform, and businesses make money when someone purchases their product or service.

1. Become an Affiliate

Another way to make money on YouTube is to become an affiliate. As an affiliate, you sell someone else’s product or service and help them get more customers. You do not have to worry about the fulfillment of the product as it is already taken care of by the business. You can spend your own money on advertising, and when someone purchases the product, you get paid for it.

1. Build Your Email List

YouTube is primarily a top-of-the-funnel marketing or advertising platform, meaning that most people who watch your videos will not buy directly after watching them. However, you can use YouTube to generate leads by building your email list. You can offer a download or training in exchange for viewers’ names and email addresses. Once you have their email addresses, you can sell your product or service through email marketing.

Conclusion

YouTube can be a valuable platform for businesses and entrepreneurs to make money by reaching a vast audience. By understanding the players involved in the YouTube economy and the ways in which businesses can monetize their presence on the platform, marketers and entrepreneurs can leverage YouTube to grow their business and reach more customers.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you want to get.

To Ensure You Are Receiving Your Video Power Marketing Emails Do The Following:

Be sure to add the corresponding Video Power email (Hello@VideoPower.com) addresses to your email white list to ensure the best chance of receiving our content and updates

A whitelist is a list of accepted items or persons in a set…. a list of e-mail addresses or domain names from which an e-mail blocking program will allow messages to be received.

Why is this important?

Unsolicited, unwanted advertising e-mail, commonly known as “spam”, has become a big problem. It’s reached such proportions that most e-mail services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

Video Power Marketing supports their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block e-mail that you’ve requested, but that fits somebody’s idea of what spam looks like. The more responsible anti-spam activists are working hard to cut down on these “false positives”, but in the mean time, you might unexpectedly find you’re not getting your subscription’s content…

As it happens, there’s something you can do to keep your subscription’s content from falling into the false positive trap. You can fight the blacklists with a “white-list”.

White-list us now, before your delivery is interrupted.

Of course, every e-mail system is different. Below are instructions for some of the more popular ones. If yours isn’t here, please contact your ISP’s customer service folks for their instructions. (Forward the answer to us, and we might add it!) If you’re using some sort of spam filtering or blocking software yourself (in addition to what your ISP provides), we’ve also listed instructions on how to exempt your subscription from some of the more popular of those programs.

Gmail:

1. In your inbox, locate an email from hello@VideoPower.com (ex. your welcome mail for the product you just purchased).
   
2. Drag this email to the “primary” tab of your inbox.

3. You’ll see that our emails will go to your primary folder in the future!

Yahoo! Mail

When opening an email message, a “+” symbol should display next to From: and the sender’s name. Select this and an “Add to contacts” pop-up should appear. Select “Save”:

Mac Mail

Select “Mail” and “Preferences” from the top menu.

In the “Preferences” window, click the “Rules” icon.
Click the “Add Rule” button.

In the “Rules” window, type a name for your rule in the “Description” field.
Use the following settings: “If any of the following conditions are met: From Contains.”
Type the sender’s email address in the text field beside “Contains.”

Select “Move Message” and “Inbox” from the drop-down menus.Click “Ok” to save the rule.

Outlook 2003 & Later

Right-click on the message in your inbox.
Select “Junk E-mail” from the menu.
Click “Add Sender to Safe Senders List.”

 

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