Situation: Wealth Factory helps business owners and entrepreneurs from leaking cash in their business with their financial strategies
Struggle: They have great product and content, but didn’t have video that represented their brand. They were also dependant on one ad network for their lead gen and wanted to diversify traffic sources
Solution: We created an “Edutainment” video ad that was able to excite viewers, demonstrate the product and invite people to download their cashflow guide that would eventually guide people into their program.
Results
- Campaign started generating hundreds of leads within the week of launching the campaign
- Video ad campaign is consistently generating hundreds of quality leads on a weekly basis.
- The YouTube ad was getting an amazing 40% View Rate (normal is 22%) which means viewers weren’t skipping the in-stream ad and wanted to watch it.