How You Can Leverage The Proven Power Of Our Youtube Ads Playbooks To Increase Traffic, Generate Higher Quality Leads & Convert Them Into Paying customers

This course will teach you how to master YouTube advertising, from video creation to analytics, by showing you how to:

These Are Brands We’ve Helped Grow With YoutTube Ads:

Advertising on YouTube means advertising on America’s most popular online platform (take that, Facebook).

73% of adults in the U.S. use YouTube, which, yes, is more than the 69% that use Facebook. Shocked?

In any given quarter Facebook advertisers will spend more than youtube advertisers will spend in an ENTIRE YEAR….That means that you have a much bigger advantage when it comes to advertising on YouTube than on Facebook — more eyeballs and less marketers competing for those eyeballs. (Plus no overzealous facebook “content moderators” to take down your perfectly good ad)

Not to mention each visit to YouTube involves a more engaged audience without the mindless scrolling you see on other platforms.

That’s why, with the help of our strategies and playbooks, we’ve seen our clients exponentially grow their businesses and make millions using YouTube ads.

With your audience already hanging out there and the solid opportunity to reach and convert them — can you really afford not to be on YouTube?

What Previous Clients Have To Say

Mike Quist: Stone Coat Countertops
“They have saved us hundreds of thousands of dollars!”

Billy Gene: Billy Gene Is Marketing
“We spent $25k on YouTube in the first month and turned it into $100k+.”

Dr. Angela Lauria: The Author Incubator
“We have twice the number of clients now than we did before we started working with them and we’re spending half as much on advertising.”

Dan Martell: Saas Academy
“They continue to blow my mind with their advanced strategies for targeting and audience assessment and really building my email list in a very profitable way.”

Mariah Coz: MariahCoz.com
“They’ve been able to run very profitable ads for me and my business.”

Dr. Anthony Balduzzi, NMD: Fit Father Project
“We’ve grown our channel by over 100,000 subscribers… we’ve also generated over 50,000 new leads to our email list and that’s translated to literally hundreds of thousands of dollars in new program sales for us.”

Why should you learn YouTube Ads from the Video Power Marketing team?

Learn from a team with:

Over 7 years of experience with YouTube Ads
Managing more than $30M dollars in spend
Having launched over 7000 campaigns
For more than 100 different brands

All of this experience has helped us create a proven framework and process for launching profitable YouTube Ads.

We’re sharing our playbooks with you so you can start transforming your business with YouTube right now.

Video Ads Playbook: What is it?

Community

Actively engaged private facebook group filled with content, strategy and launch experts to help you with any and every question

Playbooks

Five go-at-your-own-pace modules designed to maximize your budget, time and energy

Resources

We’ve got you covered with our YouTube ROAS Calculator, frameworks and real-time case studies to turn the hypothetical into reality

What You Will Learn From the Course

Learn the elements of a successful YouTube campaign
Learn our 7 step video ad framework to create winning video ads
Set up the perfect budget to not waste a cent on ads that aren't working
Properly structure your campaigns so you can see exactly what’s working at a glance

The Playbooks For Winning With YouTube Ads

Playbook 1: Video Ad Strategy

The YouTube Ad Strategy to know the elements of a successful YouTube Ad Campaign
Which metrics you need to measure for a profitable YouTube Ad Campaign
The YouTube Ad Journey to know which offers work best to which audience
The audience survey to get inside the mind and heart of your core audience

Playbook 2: Video Ad Creation

Learn our 7 step video ad framework to create winning video ads.
Discover simple creative tips to increase viewer engagement.
Get access to our video ad frameworks worksheet to help you write and script your video quick and easy.
Watch real working video ads and a breakdown of WHY they work so you can model them.

Playbook 3: YouTube Ad Campaign Setup

How to properly set up your tracking so you can track everything from view to purchase.
How to properly structure your campaigns so you can see exactly what’s working at a glance
How to build relevant audiences that are ready to buy your products
Discover the best targeting methods to pinpoint your exact audience
How to allocate your budget wisely so you don’t waste money

Playbook 4: Video Ad Optimization & Scale

Understand the math and metrics behind a profitable YouTube Ad campaign.
Which metrics should you focus on and which ones can you ignore
If your ads aren’t working, what are the 5 levers you should pull to fix them.
How do you scale your winning campaigns without breaking them.

Playbook 5: Case Studies

What Other People Are Saying

Ryan Deiss, Founder and CEO of DigitalMarketer.com

“The way that I found Jake is I was actually doing research on this particular subject and I saw his ad. I said, ‘Dang, that’s a good ad. This guy knows what he’s doing.’ So I bought his products that he had at the time, signed up for his list, and finally emailed him and said, ‘Man, we gotta get you to come out and talk about YouTube advertising cause it’s an under discussed subject and you know what you are doing.’ Jake Larsen is a YouTube ambassador. He also does his own consulting and training when it comes to this particular subject so you guys could not be in better hands.”

Peter Szabo, Agency Owner

“I just got off the phone with Jake Larsen and I’m completely shocked. In an hour he delivered what hours of studying and thousands of dollars spent on YouTube Ads courses couldn’t. Talk to him for 5 minutes and you’ll see he’s got his shit together and he’s a true master of his craft. Couldn’t recommend Jake highly enough. Thanks brother! Really one of the best consulting calls I’ve had – if not the best one.“

John Lee Dumas, Host of Entrepreneur on Fire

“John Lee Dumas of Entrepreneurs On Fire here. When you have a flagship community such as Podcasters’ Paradise, the one major issue is getting the word out, and getting in front of not just enough people, but the RIGHT people. Working with Jake at Video Power Marketing… I was able to get in front of the RIGHT people, and the conversions were incredible. Jake and his team have their systems down pat, from step one to conversions, and it was a true pleasure working with them! IGNITE!“

Frequently Asked Questions

Will YouTube ads work for me?

If you’ve got a proven offer and funnel AND are willing to follow the steps that we’ve outlined in our playbooks then there’s no reason why you shouldn’t be able to crush it with YouTube ads. We’ve tested these strategies across EVERY industry. If you don’t have a proven funnel, ads are a great way to get qualified people in your funnel quickly so you can see performance.

What type of monthly budget do I need in order to get started?

We recommend starting with a minimum monthly budget of $1,000. If you’re not in a position to spend at least $1,000 per month, then we recommend focusing on improving your funnel, offer, and organic efforts first.

How long will it take for me to see results?

This will obviously vary for everyone but you should plan on investing between 30 – 90 days. Some students may see good results within the first 30 days and for others it may take longer. Again, if you’ve got a proven offer and funnel then there’s no reason why you wouldn’t see positive results right away.

What if I get stuck or have other questions?

That’s exactly what our private student facebook group is for. You can get your questions answered either by the Video Power Marketing team and/or by other fellow students who are having similar experiences with YouTube ads.

Is this for beginners or advanced students?

We designed this course for Intermediate students. Ideally, we’d like for you to have some online advertising experience under your belt. We’ve done our best to simplify the concepts but we understand the Google Ads platform is a little more complicated than others.

Do I have to be on camera?

We do recommend making video ads with a “Brand Character” (someone talking to the camera). This could be yourself, a customer, and influencer, or a spokesperson for your brand. From our experience, videos with people talking to camera tend to outperform videos that don’t include a person talking to camera.