Are you considering running YouTube ads but you’re unsure about what counts as an ad view or how it compares to other advertising platforms? In this blog post, I’ll break down what is an ad view, how much it costs, and the journey from viewer to a customer that can grow your business.
What is an ad view?
When we talk about YouTube ads, we’re referring to instream video ads. These are the skippable ads that viewers can choose to watch or skip after five seconds. The good thing about this is it creates a better experience for both the viewer and the advertiser. When you set up a campaign, there are different bid types, but the cost per view bid type means that you only pay for a view. A view is when a viewer watches 30 seconds of your video or interacts with your video, whichever comes first. This means that you don’t have to pay for a view if someone skips your ad after 28 seconds.
How does it compare to other platforms?
Comparing YouTube ad views to other platforms, a view on Facebook or Instagram is counted when the viewer watches the video for at least three seconds. On TikTok, a view is counted when the viewer watches for one second. This makes it important to know what’s more valuable to you as a business owner, a second view or a 30-second view.
The YouTube viewer to customer journey
A view is good, but what’s more valuable is when a viewer watches your ad and decides they want to know more. When they click on your ad and go to your website or landing page, that click is more valuable than a view. It’s on your website where they can see your offer and decide to make a purchase. This is why it’s important to have a clear and concise message in the first five to ten seconds of your video ad.
Conclusion
YouTube ads are one of the most powerful ads out there because the viewer gets to choose whether they watch it or not. You don’t have to waste your money on people who aren’t interested in your ad. What’s important is to understand what a view is, how much it costs, and the journey from viewer to customer. The key is to make your ad valuable and compelling enough to keep the viewer engaged and interested in your business.
If you want to make money on YouTube, keep creating quality content that resonates with your viewers, and eventually, you’ll be able to turn your passion into a thriving business.
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.
