It’s the start of a new year, and that means it’s time to look ahead and make predictions about what we can expect from the video marketing space in 2023. We’ve all seen trends come and go, but which ones should you keep an eye out for this year? In this blog post, I’ll be discussing four key trends in video marketing that every small business should pay attention to.
Playing on Both Sides of the Brain
It is important for businesses to play on both sides of the brain in order to be successful in video marketing. This means utilizing both short form and long form videos. Short form videos are shorter videos (typically less than five minutes) that are quick to produce and great for engaging viewers with bite-sized content. Long form videos are longer (typically more than 15 minutes) and provide more in-depth information about a topic and also have the potential to engage viewers for a longer period of time. Having a combination of both formats allows you to engage different types of audiences, so make sure to create content for both!
Focus On Human Behavior
The algorithm is constantly changing, so it’s important to focus on human behavior instead of algorithms when creating content. This means understanding what type of content your target audience likes, how they consume it, and finding ways to stand out above the crowd by adding value or being creative with your content. People are always looking for something new—don’t be afraid to take risks!
Adding Value Is Key
Adding value is always going to be a trend because it does not change—it’s timeless! Add value by providing helpful advice and tips that people can use or learn from. Your goal should be creating content that will help your target audience solve their problems or answer their questions quickly and easily. If you can do this, then you’re sure to gain loyal followers who trust your brand and come back for more!
As we move into 2023, there are several key trends in video marketing that all small businesses should pay attention to if they want success with their campaigns this year. Playing on both sides of the brain with short form and long form videos is essential, as well as focusing on human behavior instead of algorithms when creating content. Lastly, adding value will always be a trend because it doesn’t change—so make sure you’re providing helpful advice or tips whenever possible! With these trends in mind, you’ll be well on your way towards having a successful year with your video marketing strategy!
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our YouTube Ads Workshop
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.