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YouTube Advertising

Creating YouTube End Screens

February 24, 2017 by Jake Larsen

When we first started running YouTube ads back in 2013, we noticed a glaring problem on all of our campaigns: mobile traffic did not convert. Not only that, but they couldn’t even if they tried. The reason being that YouTube offered no way for mobile users to click on an ad.

YouTube first tried to fix this problem by creating YouTube Cards. While those gave viewers the ability to click the ad, they turned out to be about as effective as a bald mans barber. Finally, in 2016, YouTube gave us a beautiful gift called End Screens.

We all know that mobile is exploding. Mobile users account for more than half of YouTube’s daily views. On mobile devices alone, it reaches more 18-34 and 18-49 year-olds than any cable network in the US.

Internet users are overwhelmingly turning to their mobile devices to search, browse, watch, and catch Pokemon. This is a trend that is only going to continue to lean toward mobile and so if we–as advertisers–don’t take advantage of it, we will eventually be left high and dry.

 

Thanks to End Screens, we can give our mobile viewers the option to click through to an associated website, subscribe to our channel, or to watch more videos. Here’s how you can set up End Screens for yourself:

  1. Inside your YouTube Channel, click on “Creator Studio” and then go to your “Video Manager” and click on a video you’d like to add an End Screen to.
  2. In the toolbar at the top of the window, click on “End screen & Annotations” (warning: You can only use either End Screens OR Annotations/Cards. If you already have Annotations/Cards on your video, they’ll be deleted once you select “End screen”)
  3. To add a button, click the blue “Add element” dropdown button, and select what kind of call to action you’d like to add.
  4. Follow the steps to set up whichever call to action you have selected.
  5. You can add up to 4 elements to your End Screen, but one of them must be a video or playlist.
  6. Click “Preview” to make sure that you like how your buttons are set up
  7. Once you have everything set up the way you want it, click “Save”

YouTube End ScreensThere are a few different ways to use End Screens. While they’re all very similar, there are a few things that set them apart from each other.

Lead Generation

This is obviously our preferred use for End Screens. We’re all about using YouTube as a tool for increasing leads and sales. Most of the ads that we run are set up similar to this.
YouTube End Screens Lead GenerationThe most important thing to focus on when using End Screens for this purpose is the associated website link. This is so important in fact, that sometimes we don’t include the mandatory video link until the last 5 seconds.

Brand/Channel Growth

If you’re focus is more on growing your overall Brand through organic videos, this is probably the strategy you should follow. These type of End Screens focus on giving viewers the option to become more familiar with your brand through watching more videos, subscribing, or following you on social media.
YouTube End Screens Channel/Brand GrowthWhile this strategy is mostly used on organic videos, you can also use it on ads. Just know that you’re much less likely to get a direct return on them.

Increase Watch Time

This isn’t our favorite use for End Screens (because we love seeing a return on our money) but it’s still better than Cards or Annotations. Really all you’re trying to do with this strategy is get viewers to keep watching more videos.
YouTube End Screens Watch TimeThese are super easy to create (just throw a couple video links and a Subscribe button on a static image) but pretty much impossible to see any monetizable results from. We’d suggest that you use this for organic videos only.

Video Ad Formula

We really love End Screens. You should’ve seen how we geeked out over them when YouTube first announced them. But they aren’t going to help you one bit if you can’t get people to stay until the last 20 seconds of your video.
That’s why we created the Video Ad Formula. It will teach you how to make videos that grab your viewers attention, connect with them, and then get them to click on your fancy new End Screens at the end of your video.

Filed Under: YouTube Advertising Tagged With: end screens, youtube

Master YouTube Keyword Research In 5 Minutes

August 12, 2015 by Jake Larsen

How much would you pay to be able to read a person’s mind?  How easy would it be to sell a product, or close a client if you knew exactly what they were looking for?

The cool thing about Google and YouTube is that people tell them exactly what they’re looking for. Google then takes the keywords that people search for and places ads right in the search results.

Keyword research gives you a huge advantage to getting your product in front of your future customer.  It’s like reading your customers journal.

If you want to learn how to read minds, read on.

Back to The Basics

Before you even begin getting started with YouTube, you need to do your research.

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” –Google.

Google uses keywords in order to carry out its mission. Your keywords are what you search in Google or any other search engine and those keywords help Google scrape the internet and find what you are looking for.

The more broad the keyword, the more results you will see. The more specific the keyword, the less results you will see. In order to get started with your keyword research, answer this question: “What is your business’s product, or service?”. Once you’ve answered that question go to https://adwords.google.com/KeywordPlanner.

Google’s Keyword Planner

First of all, Google’s Keyword Planner is an essential tool in helping you with your keyword research. If you don’t have a Google AdWords account then you’ll be prompted to create one and provide certain information. Once complete, you’ll be taken to a web page that looks like this (we’ve put annotations in our images to help guide you):

Keyword #1

 

Once you’ve pushed the “Get Ideas” button, you will be taken here:

Keyword #2

The following will help you understand what is on this page:

Ad group ideas
  • List of keywords within the ad group that are relative to what your product or service is.
Keyword ideas
  • List of individual keywords that are relative to your product or service.
Avg. monthly searches
  • Pay attention to Avg. monthly searches because you will want to know how many times per month that keyword is being searched. This will help you know that your product or service is something actually being searched for on Google.

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Competition
  • “High” Competition means that there are a lot of other companies and businesses bidding for that same keyword. You may need to have a higher Cost Per View (CPV) for keywords in TrueView if they are “High” in competition.
  • Keywords with “Low” competition may not be searched as often as “High” and don’t have as many businesses bidding for them.

This is where you will be spending a lot of your time during your keyword research. You will want to be finding keywords that you feel are relative to what your business is offering in the ad you’re planning. You can add groups of keywords to your plan or just individual keywords. Adding keywords to your plan will allow you to download them to an excel spreadsheet.

Tips for finding good keywords:
  1. Look for keywords that are low in competition but high in average monthly searches.
  2. Don’t be afraid to choose a keyword you’re not sure will work. Lots of testing is required in Google AdWords.
  3. Understand the long tail of Keyword Demand. Moz gives an excellent explanation of what long tail keywords are and how to use them. Long tail keywords are not searched nearly as often in Google. If you use them correctly, however, when they are searched, your ads will have a better chance of showing up.

Once you’ve done your research, you will want to download your keywords to a spreadsheet.

Keyword #3 Keyword #4

Keyword #5

You will want to save this spreadsheet and use it as a reference when you are setting up your ads. Check out our Ultimate Guide to YouTube Advertising post to learn how to load these keywords into your ads.

YouTube Auto-Fill Method

The next keyword strategy we want to show you is something you maybe have never thought of using before. You should all be familiar with the auto-fill function on Google and YouTube when you are typing in a search. Use this as one of your keyword research tools! Here are 4 easy steps to use that feature:

  1. Type your business’s product or service in the search bar of YouTube.
  2. Stop a couple letters before actually finishing the word you are typing in.
  3. Make a note of the words that have dropped down so you can refer to them later.
  4. Put these new keywords into your spreadsheet so you can easily import them into your TrueView targeting groups.

Keyword #6

Using VidIQ

Start by downloading the VidIQ App for your browser. The VidIQ app will help you analyze certain data points of YouTube videos that you wouldn’t usually be able to see.

Keyword #7

VidIQ will also give you access to what tags have been used on certain videos. If you go to a video that is related to your business’s service or products, write down what tags have been used with that video. Using this strategy will give you additional keywords that you may not have thought of.

Keyword #8

In-Display Keywords

Keyword targeting groups perform best with In-Display campaigns. In-Display campaigns also allow different match types for keywords unlike In-Stream. Taking your keywords from a broad match type to a phrase match type (phrase match keywords are keywords that have “   “ around them) can increase your conversions and lower the cost/conversion.

We felt that the Adwords Wrapper from Michael Wong is a great tool for getting your keywords from broad match to phrase match. Follow the images below as a reference:

Keyword #9 Keyword #10

Save the newly matched keywords to your spreadsheet so that you can easily find and load them into your targeting group when you’re ready.

Don't Have The Time?

Use VeeRoll to do great keyword research in half the time!

Check It Out
In Closing

You’ve read the word “research” in this post so far over 20 times. If you made it through reading this blog post without having a panic attack, great job! Sounds like you’ve accepted the fact that research must be done in order to be successful with what keywords you use!

Filed Under: YouTube Advertising

Proven Copy and Paste Formula For Your YouTube Ad Landing Pages

May 11, 2015 by VPM

There is a lot of information on the internet about landing pages. I suggest you do as much research as possible when creating your landing page. This checklist is for a YouTube specific Ad campaign.

This is a proven formula that is working right now in successful YouTube campaigns.

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Get Someone’s Number Before You Ask Them To Get Married

image

We know for a fact that YouTube is a great tool for collecting leads. The best way to entice viewers to become leads is to offer a lead magnet.

For those who don’t speak Digital Marketer, a lead magnet is something of value you can give people for free.  In return, they offer you their name and email (maybe a phone number, but people are often reluctant to give this out right away).

Once you have an email you can begin the process from lead to customer with your email marketing. Here is a great resource from Digital Marketer to help you come up with lead magnet ideas

What Type Of Headline Keeps People On Your Page?

  • What Your Headline Should Be…
    • A statement that touches on the fears or desires of the customer
    • A statement that shows the major benefits of your product
  • What Your Headline is not…
    • It is not your product name
    • It is not misleading comments or information

Not Having a Video Is The Biggest Mistake You’ll Make

People are on YouTube expecting to watch a video, give them what they want and put a video on your page.

According to a study by eyeviewvideo.com, adding a video to your landing page can increase conversion rates by 80%.

From our experience the most successful landing page videos are about 1-3 minutes long and go into more depth about that value and features of your product and/or lead magnet. We have seen people be successful with videos up to 20 minutes long.

It’s most important to retain the same formula from your video: Ad = Hook + Value + CTA

Having The Main CTA or Form Above The Fold Will Decrease The Drop Off Rate

Above The Fold

Lower your bounce rate by having the checkout form/button above the fold. “Above the fold” means that people do not have to scroll to see it.

It should be placed next to or just below your landing page video.  Also check out the cool mustache I gave Jake in the image.

Tell People How They Will Benefit

Give a list of the top features of your product or service. These features should be specific to the desires and fears of the customer. No one will read a list unless it relates to them

It is often beneficial to add a disclaimer or money back guarantee to be upfront and confident about your product. Google also likes the transparency and it may help get your ads approved. If you need more help getting your ads approved you can check our post about it.

Testimonials Do Something In Minutes, That Would Take You Months 

John Lee Dumas Testimonial

People don’t generally like being sold to. However, they’re a lot more ok with being sold to by your customers than they are with being sold to by the actual vendor.

If you don’t have testimonials, ask for them.  People are often willing to give them to you if you have provided them value. If you have video testimonials use them in your landing page video.

Why do you think restaurants want a high score on Yelp?

Do You Need A Checklist & Visual?

Here are the 7 things that we have discussed to far…

  1. Get An E-mail Address
  2. Headline
  3. Video
  4. Form/Checkout for Lead Magnet
  5. Product Image
  6. List of Features
  7. Testimonials

If you want a really good visual here is a great one by Neal Patel.

Follow the formula we laid out and use this visual from Neal Patel and you will have a landing page that converts.

From here you have two great options for moving forward.  If you want specific campaign advice, set up a free consultati on or you can join the Video Power Lab.  You want to be successful, we want to make you successful.  So, we are offering these tools to make you successful.

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Filed Under: YouTube Advertising

How to Leverage TrueView In-Display Ads to Dominate Your Competition on YouTube

March 10, 2015 by Jake Larsen

Allow me to enlighten you and blow your mind on how you can use in-search YouTube ads to bring you more traffic, engagement, and conversions to your site.

What Are TrueView In-Display Ads?

TrueView In-Display Ads
Examples of In-Display Ads

TrueView is Google’s advertising platform on YouTube and In-Display ads are shown in the search results of YouTube. If you keep reading you will learn why TrueView In-Display Ads are effective and how you can utilize them to dominate your competition before they figure out how to use them.

Why Are They Effective?

Go into day dreaming mode. You’re browsing around looking for a video to watch on your favorite informational, educational, funny, trendy, cat filled, time-killing website, YouTube. You can’t decide what to click on because of the enormous amount of videos on this behemoth video watching/sharing/social media platform.

What gets you to click on a video? Is it the text or the thumbnail that entices you to click on it? With TrueView In-Display Ads, you are able to take advantage of the text and thumbnail associated with your video ad. Two worlds collide with TrueView In-Display Ads; the world of PPV (Pay Per View; seeing the thumbnail) and the world of PPC (Pay Per Click; seeing the ad text).

TrueView In-Display Ads
Make sure to click “YouTube Search” for In-Display Ads

We recommend that you separate your TrueView In-Display Ads into a campaign of its own so that you won’t get them mixed up with your TrueView In-Stream Ads (The ads you can skip after 5 seconds). Make sure that you have “YouTube Search” checked in your campaign settings (“YouTube Videos is for In-Stream ads and you can have both checked but “YouTube Search” must be checked for TrueView In-Display Ads).

As for the creation of the ad itself, pay attention to the 4 parts seen in the image below.

TrueView In-Display Ads
Don’t forget these 4 things when setting up your In-Display Ads

1. Different Choices For Your Thumbnail Image

Remember how we talked about two worlds colliding with TrueView In-Display Ads? This is addressing the PPV world. Your thumbnail is a huge factor in getting a viewer to click on it. If your thumbnail looks boring then you will have a hard time getting any views for your ad. Don’t make your thumbnail misleading either. Remember this is Pay Per View and with TrueView Ads, you pay for views when the ad is watched for either 30 seconds or half the video ad; whichever comes first.

If you are misleading people by putting a thumbnail that only entices people to click but not getting them to take any action when watching the video then you will be paying for worthless views. You will have a few different choices of thumbnails that are automatically created but you can also add a custom thumbnail in your YouTube channel settings.

2. Pay Attention to What Your Ad Will Look Like

Google was kind enough to let us see what our TrueView In-Display Ads are going to look like before we create them. Make sure you pay attention to what it looks like and ask yourself if you would be enticed to click on it if you saw that in your search results.

3. Writing The Text For Your Ad

This is where the PPC world meets with PPV. With TrueView In-Display Ads, you get to have text associated with your ads. This is where your creative side really needs to come out because what you write is also a huge factor for whether or not your video ad will be clicked on and viewed. Your headline should bring awareness to the person seeing your ad. The next two lines you have for text should describe your product or service and explain the benefits, special features, or limited time deals happening right now.

4. Where Will Your Ad Send Them?

You need to decide whether or not your TrueView In-Display Ad is going to send the viewer to your channel homepage or to the actual page the video is on. If you are sending them to your channel homepage then you will need to make sure you have links to your website or landing pages in the description of your trailer video as well as annotations in the video itself. See the image to know of all the possible CTAs you could use. 

TrueView In-Display Ads Make sure your Channel Homepage is set up properly if you’re driving traffic there[/caption]

Which Targeting Groups Work Best?

TrueView Advertising is still a relatively new advertising platform and you will need to experiment to know which targeting groups work best. However, based on our experience at Video Power Marketing, we have found that keywords work the best with TrueView In-Display Ads. Do your keyword research and then we can talk about modifying your keywords to make them even more effective.

Using “Phrase Match” Keywords for TrueView In-Display Ads

Google allows PPC AdWords campaigns to use different keyword types such as broad match, exact match, negative match, and phrase match which allow for many different strategies. When you put in your keywords for your targeting group, by default, your keywords will be a broad match type if you haven’t changed them to a certain match type. Broad match keywords can only be used with TrueView In-Steam Ads but you can use phrase and exact match types with TrueView In-Display Ads.

Phrase match keyword types will trigger your ad when keywords that are close or related to your keywords are searched. You don’t want to use broad match keyword types in your targeting groups for TrueView In-Display campaigns because your ad could be triggered with keywords that are broadly related to your keywords which will end up costing you more money in the long run.

TrueView In-Display Ads
Broad match vs Phrase match keywords

You can change your broad match keywords into phrase match keywords by putting “ “ around the keywords. If you had youtube advertising as one of your keywords then you would change it to “youtube advertising” when putting the keyword into your targeting groups. We have seen that by changing the keywords in our TrueView In-Display Ads we have had twice as many conversions at half the cost. If you have tons of keywords that need to be changed to any kind of match type then we recommend using Michel Wong’s Keyword Wrapper

What To Do Now?

superstar-gifNow that you know what TrueView In-Display Ads are and how they work, you are ready to take your video campaigns on AdWords to the next level. Keep in mind that TrueView In-Display Ads usually require a higher max CPV (Cost Per View) depending on how narrow your targeting is. It usually takes a little bit of time to start getting volume for TrueView In-Display Ads but don’t be discouraged. It would be best practice for you to implement A/B testing to see which ads perform better by changing up the thumbnail or text.

The perfect combination of a good thumbnail and text with your ad can take your business to the next level. Go from having your keyword targeting groups be one of your worst performing targeting groups to one of your best performing targeting groups and become an In-Display super star!

Filed Under: YouTube Advertising

How To Create YouTube Ads That Don’t Suck

March 9, 2015 by VPM

“Hey you, with the face, looking at your computer screen. I see you reading this post.  I know what you’re here for. You want to learn how to create YouTube ads that don’t suck so viewers will stop skipping them and buy your stuff.  Well that is what I am teaching you right now.”  I hooked you by directing my comments to you specifically . And if you’re still reading, it worked.

Creating a good hook is a giant problem most people have when writing their script and filming the ad.  They do not have a hook that will grab attention and create an engaged the audience.  Lets face it, if you are not hooking your audience your ad is worthless.  Putting money into an ad with a crappy hook is like putting money into a TV ad.  People are just going to fast forward it.

Your Hook Is Like Your Underwear… 

“Your hook is like your underwear; it covers the important stuff, but leaves people curious.”Jake

People are on YouTube to watch the video they chose, not your ads. You have 5 seconds to steal their attention. If the audience does not see how this ad is relevant to them, they do not care to watch it. Their mouse is already hovering over the “Skip Now” button, chomping at the bit to get the annoying YouTube Ad off their screen.  Your job is to make them choose your video in that crucial first 5 seconds.

These Geico Ads are great examples of hooking the audience.  They get their message across before the audience gets a chance to skip.

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The Elements Of A Good Hook That Nobody Knows About

Be upfront with you audience. Tell them why you are there and what value you are going to bring to them. The people who are interested will listen to what you have to say. This will segment your audience into your potential customers and those who are not interested.  The skip button then actually becomes your ally, because you only want to spend your ad dollars on people who are potential customers anyway. Everyone else can go ahead and skip.

Create YouTube Ads That Don't Suck | Hook Examples

Call Out Your Target Audience

One way that we often segment our target market is to call them out.  This will catch the attention of everyone we actually want listening to our message, and get the others to skip. We get a relevant audience watching our ad and stretch our ad dollar in the process.  In our video ads we would say…

“We only want to talk to serious marketers. If you are not a marketer or business owner, skip this ad because we don’t want to talk to you.”

Address Their Fears or Desires

The two most powerful things in the world are fears and desires.  When someone is afraid of something they will do anything to prevent it from happening.  The same goes for a desire.  A person will go to many lengths to get what they desire. If you can address a fear or desire of your customer, they will listen.

Say you were targeting businesses and entrepreneurs, a good phrase that would insight the fears or desires would be…

“Are you scared that you will be trapped in a cubicle for the rest of your life? Do you have aspirations to own your time?”

Look People In The Eye

Something that we have noticed is that your ad should have an actual person talking. This is especially the case in the first 5 seconds. People are more inclined to listen to you if they can see you.  A voice over is easily tuned out when you are trying to skip an ad, but when you can look a person in the eye it does two things

  • Lets the person see who you are.
  • People begin to trust you are more inclined to listen to the words coming out of your mouth.

Almost every ad we run has someone talking to the camera at some point during the ad, especially at the beginning. When you can look someone in the eye and are confident in your message, that is powerful.

This is one of our Ads  that nails all three…

 Geico’s Missed Opportunity

Let’s return to the Geico ad that we saw above.  From my perspective Geico nailed the hook.  Beautiful work on that front.  However, they missed a huge opportunity.  The one thing Geico failed to do with the unskippable ad was a Call To Action.  They would have thrown a CTA in at the end that drove a ton of potential customers to their website.  Instead the great hook was wasted, and the ad became a passive experience. This is how you should feel Geico…

200

If you want to create YouTube Ads that don’t suck, you can join our Video Power Lab.  Or if you want to talk to us and see what we can do to help you create campaigns that don’t suck, setup a Free Consultation.  We’ll be here when you want to succeed.

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Filed Under: YouTube Advertising

Super Bowl Advertising Effectiveness Vs YouTube Advertising

January 26, 2015 by Jake Larsen

This year, the billions of dollars being carelessly spent on TV ads will flow towards YouTube.  Advertisers pay around 4 million dollars for a 30 second spot on the Super Bowl.  I’m not trying to be sarcastic when I say that the Super Bowl has a small viewership of only 100 million people watching.  Yeah, you read that right, The Super Bowl has a small viewership.

Super Bowl Advertising Effectiveness Vs YouTube
YouTube Advertising Crushes Super Bowl Advertising

YouTube has 1 Billion active subscribers and gets 4 Billion views EVERY DAY! So basically…40 Super Bowls Happen Every Day on YouTube.  This is a major problem for the TV industry, and a huge opportunity for marketers, entrepreneurs and business owners.

Why YouTube TrueView Advertising Will Replace Traditional TV Commercials

YouTube Advertising TrueView In-Stream Ad
YouTube Advertising TrueView In-Stream Ad

You know those ads on YouTube that you can skip after 5 seconds?  Those are TrueView (YouTube) In-Stream Ads and they allow viewers to skip an ad if they’re not interested.

It also allows advertisers the ability to Hyper-Target their ads at an affordable price.  Since Google owns YouTube, this is all done within the Google Adwords platform.

Everything that YouTube Advertising is, TV is not: Engaging, Hyper-Targeted, Affordable, Trackable, and the Future.

Consumers Get a Better Experience & Advertisers Get a More Engaged Audience

I know everybody hates ads because blah blah blah. But here’s the thing, you’re going to get advertised to no matter what.  Would you rather see ads that are catered to your interests and lifestyle, or see ads that you care nothing about?

If a company is spending money trying to get my attention because they believe they have a product or service that will improve my life, I’m all for it. I want to see that ad.

Video Power Marketing depends on getting our clients a trackable return on ad spend.  We don’t want to waste our clients ad spend on people who don’t care and aren’t interested.  Which would be more valuable; people who choose to watch your ads or people who are forced to watch your ads?

No matter how much you spend on advertising there will always be people who will never buy your product.  Why waste your valuable ad spend dollars on people who don’t care?

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Unlike TV Commercials, YouTube gives viewers the ability to skip the ads that aren’t relevant.  Because this whole process is done within Google Adwords, Google rewards and punishes the ad based on performance.  If an ad has a high view rate and click through rate, the advertiser will pay a lower cost per view.  But if the ad performs poorly the advertiser will have to pay more in order for their ad to be shown.

This forces advertisers to be more creative and targeted in their advertising thus giving consumers a better experience and the advertiser a better audience.

Only Pay When People Actually Watch Your Video

When was the last time you actually watched a TV commercial? When a commercial comes on I either fast forward it or I go straight to my phone.  TV commercials do not have our  attention.  So what are TV advertisers getting from their ad spend if they don’t have our attention?

What happens when Google gets the advertising rights to the Super Bowl?  What if the only way you could watch the Super Bowl was on YouTube?

The YouTube ads you see now (you know, the targeted ones you can skip) will become the standard on the digital version of the NFL. Jason Calacanis

Compare this outdated model to YouTube ads where the advertiser only pays if the viewer watches half of the ad or 30 seconds, whichever comes first. It’s performance based advertising and you know exactly what you’re paying for.  Guaranteed.  It’s no longer a shot in the dark hoping to hit something.

It’s the very beginning of this new type of advertising that will grow to 5 Billion in revenue by 2016.

Not only are YouTube Ads outperforming TV, but it’s even outperformed PPC Ads in certain industries. The Cost Per View with YouTube is now, where the Cost Per Click in Search was 10 years ago.
Click Here to See the Case Study

Hyper Targeting with YouTube Ads

Advertisers can place their video in front very specific types of people with deadly precision.  If you know who your customer is, you won’t waste your ad spend trying to get people who will never buy your product anyway.  For example, anyone can create an ad that targets:

  • Males
  • 25-34 years old
  • Interested in technology
  • Who use an iPhone
  • Live in San Francisco

Super Analytics

The analytics learned from the advertising campaign is just as amazing as the targeting ability. Advertisers can know…

  • Number of times the Ad was played
  • When the Ad was shown
  • How much of the Ad was viewed
  • If a product was purchased afterwards
  • What the Cost Per View is
  • What’s the Cost Per Conversion / Customer Acquisition
  • What’s the conversion rate

Compare this to the TV Model…

Give us $200,000. We estimate that your message will be shown in 500,000 households. Whether people actually watched your Ad we don’t know. They may be in another room when it airs. We also don’t know if the viewers actually did anything after the commercial. Did they drive to a store and purchased your product? Probably not.

Which metrics are more important to you, sales & conversions or impressions & nelson score?  There’s so much valuable data gained in online advertising that just isn’t possible with old media (TV, Print, etc)

Gone are the days of forced advertising watching and seeing ads that we don’t control.

YouTube allows anyone to get Super Bowl-like exposure without paying Super Bowl prices. You may not be able to outspend your competitors, but you can outsmart them.Jake Larsen

If you’re wasting your ad spend on TV Advertising we need to talk.

Seriously, Let’s Talk

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Filed Under: Feature, YouTube Advertising

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