YouTube Ads are a great way to reach new customers and grow your business. However, launching a YouTube Ad campaign doesn’t guarantee success. In fact, only about one or two out of every ten campaigns actually work right off the bat. But, fear not, there are ways to improve your campaigns and get better performance. In this post, we will share tips on how to optimize your YouTube Ads campaign.
Think of Your Campaign Like a Leaky Bucket
Every campaign is like a leaky bucket. The water represents your ad spend, and the bucket is the campaign you build out. Holes in the bucket can occur due to various reasons, such as the wrong audience, campaign structure, or even your video or sales funnel. These holes need to be found and plugged up.
The Importance of Tracking
One client we worked with was spending hundreds of thousands of dollars a month on YouTube Ads and came to us for help in making his campaign more efficient. He knew the ads were working because he was getting sales, but he wasn’t sure if he was using his ad spend efficiently. When we got access to his ad account, we discovered that they didn’t have any conversion tracking set up, so they weren’t able to track if people were purchasing or not. We set up proper tracking and created specific campaign structures with specific videos and audiences. This allowed us to know which audiences and videos were getting the most engagement, which helped us cut ad spend in half and double their sales.
Using Both Sides of Your Brain
To be a great marketer, you need to use both sides of your brain: the creative and analytical sides. When launching a campaign, you need to use the analytical side to find outliers. Look for which audiences are performing well and which ones are not. Once you have that information, pause the underperforming ads and focus on the winners.
Tips for Optimizing Your Campaign
Here are some tips for optimizing your YouTube Ads campaign:
– Use proper tracking to know where your customers are coming from
– Set up specific campaign structures with specific videos and audiences
– Look for outliers and pause underperforming ads
– Focus on the winners and amplify them
– Optimize underperforming ads by switching up headlines or bid types
Launching a YouTube Ad campaign doesn’t guarantee success. However, by optimizing your campaign and using the tips mentioned above, you can lower your advertising costs, increase your clicks, and improve your lead conversion rates. Remember to use both sides of your brain, the creative and analytical, and to keep an eye out for underperforming ads while focusing on the winners.
If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.
We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.