youtube ads tutorial 2022

YouTube Ads are a great way to reach new customers and grow your business. However, launching a YouTube Ad campaign doesn’t guarantee success. In fact, only about one or two out of every ten campaigns actually work right off the bat. But, fear not, there are ways to improve your campaigns and get better performance. In this post, we will share tips on how to optimize your YouTube Ads campaign.

Think of Your Campaign Like a Leaky Bucket

Every campaign is like a leaky bucket. The water represents your ad spend, and the bucket is the campaign you build out. Holes in the bucket can occur due to various reasons, such as the wrong audience, campaign structure, or even your video or sales funnel. These holes need to be found and plugged up. 

The Importance of Tracking

One client we worked with was spending hundreds of thousands of dollars a month on YouTube Ads and came to us for help in making his campaign more efficient. He knew the ads were working because he was getting sales, but he wasn’t sure if he was using his ad spend efficiently. When we got access to his ad account, we discovered that they didn’t have any conversion tracking set up, so they weren’t able to track if people were purchasing or not. We set up proper tracking and created specific campaign structures with specific videos and audiences. This allowed us to know which audiences and videos were getting the most engagement, which helped us cut ad spend in half and double their sales.

Using Both Sides of Your Brain

To be a great marketer, you need to use both sides of your brain: the creative and analytical sides. When launching a campaign, you need to use the analytical side to find outliers. Look for which audiences are performing well and which ones are not. Once you have that information, pause the underperforming ads and focus on the winners.

Tips for Optimizing Your Campaign

Here are some tips for optimizing your YouTube Ads campaign:

– Use proper tracking to know where your customers are coming from

– Set up specific campaign structures with specific videos and audiences

– Look for outliers and pause underperforming ads

– Focus on the winners and amplify them

– Optimize underperforming ads by switching up headlines or bid types

Final Thoughts

Launching a YouTube Ad campaign doesn’t guarantee success. However, by optimizing your campaign and using the tips mentioned above, you can lower your advertising costs, increase your clicks, and improve your lead conversion rates. Remember to use both sides of your brain, the creative and analytical, and to keep an eye out for underperforming ads while focusing on the winners.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

As more people consume digital content on YouTube, it becomes an essential platform for businesses to advertise. However, creating engaging ads that capture viewer attention and grow your business can be a challenge. The secret is in the content and how it’s presented. In this article, we will discuss a framework to create successful YouTube ads that will engage your viewers.

The In-Stream Timeline Framework

Before diving into the framework, it’s essential to understand in-stream ads. In-stream ads are those that appear before, during, or after a YouTube video and are skippable after five seconds. With a cost per view campaign, the first 30 seconds are crucial, as advertisers don’t pay until the viewer watches the entire ad or 30 seconds have passed. The framework consists of seven parts that must be executed in the right order.

The Hook

The first five seconds of the ad are the most crucial as it’s the hook that determines whether the viewer keeps watching or skips the ad. The hook must be a verbal and visual statement that qualifies the audience. For instance, Mariah Coz’s ad begins with, “I want to share with you how we’ve been able to grow a six and seven-figure business selling courses.” If you’re in the industry and looking for the same, you’ll keep watching the video, and if you’re not, you’ll skip it. Therefore, businesses must consider what they can say or show in the first five seconds that will grab the viewer’s attention.

The Problem

After grabbing the viewer’s attention, the next step is to introduce the problem or challenge the viewer is experiencing. If businesses can explain the viewer’s problem better than they can, they will automatically assume that the business has a solution. The video should help the viewer solve their issue and not talk about the product or company that makes it. The best ads are those that are about the customer and how the product can change their life. So, businesses should build a bridge with where the viewer is with where they want to go.

The Solution

The solution is where the product comes into play. The product should solve the viewer’s issue and not just be about the company or the product itself. For instance, Garrett Gunderson helps entrepreneurs make and keep more of their money through his company, Wealth Factory. Instead of talking about his book or program, he discusses the importance of improving cash flow in a business. This helps the viewer solve their problem without pushing a product or company.

Credibility

Credibility is the section where the business establishes itself as an authority in the industry. This section could include the company’s accomplishments or industry awards that show the company’s value.

Product Overview

This section of the ad provides an overview of the product or service and how it helps solve the viewer’s issue.

The Call to Action

The final section of the ad is the call to action. The viewer should know what they should do after watching the ad. It could be to visit the website, sign up for a free trial, or subscribe to the newsletter. The call to action should be clear and concise.

The Trojan Horse

After the viewer watches the ad, they will click on the link that leads them to the business’s website. Therefore, businesses must have a valuable offer or lead magnet that will help the viewer with their challenge. This offer is known as the Trojan horse or lead magnet and is the key to converting viewers into customers. It could be a free trial, a free guide, or a discount code.

In Conclusion

Creating an engaging YouTube ad that grows your business takes effort, but with the right framework, it’s possible. The key is to grab the viewer’s attention in the first five seconds and provide a solution that solves their issue.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Ads are everywhere, and they are often difficult to stand out from. In fact, you may have just skipped one to read this blog post. As someone who has marketed videos for over a decade, I have noticed some patterns on what works and what doesn’t. This post will give you some do’s and don’ts when it comes to advertising on YouTube.

Do talk about your audience

When creating a marketing campaign, it is essential to focus on your audience. The product or service you provide should not be the center of attention. Instead, you should focus on your audience’s needs, challenges, and desires. If you talk too much about yourself or your product, people will not care until they know you care about them.

• Make sure to talk about what challenges they are facing and how they can overcome them.
• Talk about their dreams and aspirations, and how you can help support them.
• Finding the balance between focusing on your brand and generating revenue is crucial.

Don’t sell, but do share stories

Friends don’t sell, but they do tell stories. This statement is accurate when it comes to marketing. Share your story or your customers’ stories, which helps build trust with the audience. If you can tell a story about how your service or product helped someone, it can be more impactful than merely trying to sell the product.

• Share your customer’s stories and put them on a pedestal.
• Use great testimonials to show how your product or service can make a difference.

Don’t be a porcupine, but be a rhinoceros

When creating a marketing video or any marketing content, have one strong point instead of many points. Having too many points can confuse the audience and affect the effectiveness of the message. Having one clear message is more likely to stick with people.

• Make sure to distill your message down to one strong point.

Don’t lean on one traffic source, but diversify your traffic sources and focus on owning an email list

Relying on one traffic source can be detrimental to your business. Changes in the algorithm of a platform like Google or Facebook can significantly impact your sales. Focus on diversifying your traffic sources, and owning an email list can be a great way to generate traffic.

• Owning an email list allows you to have direct access to your audience.
• Focusing on diversifying traffic sources ensures that changes on one platform do not hurt your business.

Conclusion

Marketing is an ever-evolving field, and it is essential to stay up-to-date on the latest trends and techniques. Focusing on your audience and sharing stories, having one clear message, and diversifying your traffic sources can help you stand out from the crowd. Remember, if you don’t do these things correctly, it could cause a ton of stress and even kill your business.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

As the digital advertising landscape continues to evolve, it’s important to stay on top of changes to ensure your ads remain effective. In this blog post, I’ll be sharing tips on how to optimize your YouTube ads targeting strategy for 2023, including changes to the platform’s targeting options and the types of targeting methods that are still effective.

Changes to YouTube’s Targeting Options

One of the biggest changes to YouTube’s targeting options is that Google has removed or greatly limited the ability to target specific YouTube channels, topics, and keywords. While you can still use these types of targeting, you can’t put them in a campaign where you’re optimizing for a goal. This means you can’t tap into machine learning to optimize for specific conversion actions. However, if you’re looking for impressions and views, these targeting methods can still be useful.

Effective Targeting Methods

While some targeting options have been removed or limited, there are still effective methods that can be used to target your ideal audience on YouTube. Here are some of our favorites:

• Remarketing: If you have a large YouTube channel or a lot of website visitors, starting with a remarketing campaign is a great way to show your videos to people who have already engaged with your brand. These are people who already know, like, and trust you, making them a highly relevant audience.
• In-market audiences: These are people who are in the market for your industry. By targeting these audiences, you can reach people who are actively searching for solutions related to your business.
• Custom intent keywords: This method targets people who are searching for specific keywords on Google. By showing your ad to people who are actively looking for solutions related to your business, you can increase the likelihood that they’ll engage with your brand.
• Life events: This method targets people who are going through significant life events, such as getting married or having a baby. Depending on your industry, this can be an effective way to reach people who are likely to need your product or service.

Leveraging Machine Learning to Scale Your Ads

Once you’ve dialed in your targeting, it’s important to leverage Google’s machine learning to scale the number of customers, leads, and sales you get from your ads. Here are some tips on how to do this:

• Use conversion tracking: By tracking conversions, you can give Google’s machine learning algorithm the data it needs to optimize your ads for specific conversion actions.
• Optimize for your most valuable actions: Rather than optimizing for clicks or views, focus on optimizing for actions that are most valuable to your business, such as purchases or sign-ups.
• Test different ad formats: Experiment with different ad formats, such as TrueView for Action or Bumper ads, to see which ones work best for your business.

Conclusion

While changes to YouTube’s targeting options may seem daunting, there are still effective targeting methods that can be used to reach your ideal audience. By leveraging machine learning and optimizing for specific conversion actions, you can scale the number of customers, leads, and sales you get from your ads. Keep these tips in mind as you develop your YouTube ads targeting strategy for 2023.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Building a successful video marketing strategy can be challenging, especially if you don’t know where to start. In this blog post, I will share with you the critical elements of a great video marketing strategy that can help you create valuable conversations and attract your target audience.

Understanding the Role of Marketing

Before we dive into the details of video marketing, it’s essential to understand the role of marketing. The main goal of marketing is to create qualified conversations and provide value to the marketplace. It’s not about selling but creating awareness about your brand and the value you provide. Marketing pillars support sales, fulfillment, and finance. There are various types of marketing, such as ads, organic, email, billboards, TV, and video marketing.

Finding Your Target Audience

Video marketing involves communicating your message to your target audience effectively. To find your target audience, you need to identify the problems they face and provide solutions through your videos. One of the best platforms to find your target audience is YouTube. People search for problems and solutions on the platform, which makes it easier to create videos that address their issues.

Creating a Unique and Valuable Message

With so many ads and videos out there, it’s essential to create a message that stands out and provides value to your target audience. One of my favorite ad campaigns that demonstrate this concept comes from Snowbird, a resort in Utah. The resort used one-star reviews about their services and turned them into massive ad campaigns. For instance, one review stated that the mountain was too steep and had too much powder. However, the same reasons why the customer gave a one-star review were the same reasons why others loved Snowbird.

Conclusion

In conclusion, creating a successful video marketing strategy requires a clear understanding of the role of marketing, finding your target audience, and creating a unique and valuable message. Remember that marketing is not about selling but creating awareness and providing value to your target audience. Use YouTube to find your target audience and provide solutions to their problems. Finally, create a message that stands out and provides value to your target audience. With these elements in place, you can create an effective video marketing strategy that can attract and engage your target audience.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Are you ready to crush your YouTube ad campaign for the year 2023? In this post, we will break down everything you need to know to launch your YouTube ad campaign quickly and effectively.

Pre-requirements for launching your YouTube ad campaign

Before diving in, there are a few pre-requirements that you must have in order to make this happen.

• A Google ad account
• A video uploaded to YouTube with a YouTube URL
• A landing page where you want to send traffic
• Knowledge about your audience

If you have all four of these things, then you’re ready to go!

Building out your YouTube ad campaign

Assuming that you have your video, landing page, and conversion code set up, let’s dive into launching your YouTube ad campaign. We’ll start inside Google Ads and build out a YouTube ad campaign in under 10 minutes.

Creating a New Campaign

Once you’re inside Google Ads, go to the campaign level and hit the blue button to create a new campaign. For this example, we’ll choose the “leads” option, but you can also choose “sales” or “website traffic” depending on your goals. If you have created conversion goals previously, select the goals you’re tracking.

Choosing Your YouTube Ad Type

For this example, we will be selecting in-stream ads, which are the ads you can skip after five seconds. You can also choose discovery ads, which are the videos that show up in search results or suggested videos.

Naming Your Campaign

We highly recommend you name your campaign with a good framework so that you can easily understand it. For example, include the offer, audience, and any geographic locations. In this example, our goal is to get incubator applications, so we’ll name our campaign “inc apps,” and our audience is going to be “in-market” and interested in “marketing.” We’ll also select the United States as our target geographic location and ensure we are targeting English speakers.

Choosing Your Bid Strategy

We recommend starting with a maximum conversions bid strategy to get your campaign up and running. Once you have a campaign that’s consistently getting 10 conversions per week, you can switch to a target CPA bid strategy. For the daily budget, we like to go three times our target CPA.

Networks and Content Exclusions

Unfortunately, we can no longer decide to exclude our ads from the display network. We also have to exclude certain audiences by going into tools and settings. While Google is pushing site links heavily, we prefer to have all traffic go to our landing page to maximize conversions.

Conclusion

Launching a YouTube ad campaign can seem overwhelming, but it doesn’t have to be. By following these simple steps, you can quickly and effectively launch your YouTube ad campaign in under 10 minutes. Remember, the key is to have a clear understanding of your audience, goals, and bid strategy. Good luck!

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.