youtube ads tutorial 2022

YouTube has become one of the largest video-sharing platforms on the internet, with over 2 billion monthly active users. While it is well-known that YouTubers and influencers can make a living off the platform, many businesses and entrepreneurs may not be aware of the potential opportunities that YouTube offers to them. In this blog post, we will break down the YouTube economy and how marketers and businesses can make money on the platform.

The YouTube Economy

Before we dive into the ways businesses and marketers can make money on YouTube, it is important to understand the players involved in the YouTube economy:

• Google: The company that created the search engine, Gmail, and YouTube, which serves as the platform for videos.
• YouTube Creators: These are the individuals who create content and build channels on the platform.
• Viewers: The consumers who watch videos on the platform.
• Businesses and Marketers: These are the parties that want to advertise their message or product to the viewers.

The Give and Take of the YouTube Economy

As a marketer or business owner, it is important to understand the give and take of the YouTube economy. You can pay Google through Google Ads to advertise your message or product on YouTube videos that your target audience is watching. When you give Google money, they share a portion of it with the YouTube creators, which incentivizes them to create more videos.

Businesses can make money by showing their ads and messages to specific audiences on YouTube. If viewers like what they see, they can go to the website and download the lead magnet or purchase the product. In this way, the creators, Google, and businesses can all make money from the ecosystem.

How Can Marketers and Businesses Make Money on YouTube?

There are three primary ways that businesses and marketers can make money on YouTube.

1. Sell a Product or Service

If you have a product or service to sell, you can create messaging and videos around it that help serve the audience. Advertising on Google or YouTube is done through the Google Ads platform, and businesses make money when someone purchases their product or service.

1. Become an Affiliate

Another way to make money on YouTube is to become an affiliate. As an affiliate, you sell someone else’s product or service and help them get more customers. You do not have to worry about the fulfillment of the product as it is already taken care of by the business. You can spend your own money on advertising, and when someone purchases the product, you get paid for it.

1. Build Your Email List

YouTube is primarily a top-of-the-funnel marketing or advertising platform, meaning that most people who watch your videos will not buy directly after watching them. However, you can use YouTube to generate leads by building your email list. You can offer a download or training in exchange for viewers’ names and email addresses. Once you have their email addresses, you can sell your product or service through email marketing.

Conclusion

YouTube can be a valuable platform for businesses and entrepreneurs to make money by reaching a vast audience. By understanding the players involved in the YouTube economy and the ways in which businesses can monetize their presence on the platform, marketers and entrepreneurs can leverage YouTube to grow their business and reach more customers.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you want to get.

To Ensure You Are Receiving Your Video Power Marketing Emails Do The Following:

Be sure to add the corresponding Video Power email (Hello@VideoPower.com) addresses to your email white list to ensure the best chance of receiving our content and updates

A whitelist is a list of accepted items or persons in a set…. a list of e-mail addresses or domain names from which an e-mail blocking program will allow messages to be received.

Why is this important?

Unsolicited, unwanted advertising e-mail, commonly known as “spam”, has become a big problem. It’s reached such proportions that most e-mail services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

Video Power Marketing supports their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block e-mail that you’ve requested, but that fits somebody’s idea of what spam looks like. The more responsible anti-spam activists are working hard to cut down on these “false positives”, but in the mean time, you might unexpectedly find you’re not getting your subscription’s content…

As it happens, there’s something you can do to keep your subscription’s content from falling into the false positive trap. You can fight the blacklists with a “white-list”.

White-list us now, before your delivery is interrupted.

Of course, every e-mail system is different. Below are instructions for some of the more popular ones. If yours isn’t here, please contact your ISP’s customer service folks for their instructions. (Forward the answer to us, and we might add it!) If you’re using some sort of spam filtering or blocking software yourself (in addition to what your ISP provides), we’ve also listed instructions on how to exempt your subscription from some of the more popular of those programs.

Gmail:

1. In your inbox, locate an email from hello@VideoPower.com (ex. your welcome mail for the product you just purchased).
   
2. Drag this email to the “primary” tab of your inbox.

3. You’ll see that our emails will go to your primary folder in the future!

Yahoo! Mail

When opening an email message, a “+” symbol should display next to From: and the sender’s name. Select this and an “Add to contacts” pop-up should appear. Select “Save”:

Mac Mail

Select “Mail” and “Preferences” from the top menu.

In the “Preferences” window, click the “Rules” icon.
Click the “Add Rule” button.

In the “Rules” window, type a name for your rule in the “Description” field.
Use the following settings: “If any of the following conditions are met: From Contains.”
Type the sender’s email address in the text field beside “Contains.”

Select “Move Message” and “Inbox” from the drop-down menus.Click “Ok” to save the rule.

Outlook 2003 & Later

Right-click on the message in your inbox.
Select “Junk E-mail” from the menu.
Click “Add Sender to Safe Senders List.”

 

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YouTube ads have become one of the most powerful ways to get your message in front of millions of specific types of people anywhere in the world. Many people skip them, but a surprising amount watch and even purchase because of them. In this blog post, we’ll explore the basics of how anyone can create a video and advertise it on YouTube.

Benefits of Advertising on YouTube

• YouTube is one of the best places to advertise because people go to YouTube to search for something or be entertained.
• With the right video, you can put your message in front of people who are looking for a solution that your product or service can provide.
• YouTube advertising is also cheap. You can spend a small amount of money and have your ad seen by thousands of people.
• YouTube advertising is based on the CPM model, where you pay per thousand impressions.

How YouTube Ads Work

• YouTube is the second-largest search engine, and people go there to learn something or be entertained.
• To advertise on YouTube, you need to create a video and upload it to YouTube.
• Then, you create a Google Ads account and go inside Google to create a campaign.
• You choose your budget and target your audience based on their interests or what they are searching for.
• Once you launch your campaign, Google will start showing your ads to your target audience.
• If your ad does well, people will see it, click on it, and potentially purchase your product or service.

My First YouTube Ad Campaign

• Nine years ago, I had just quit my job and had my first child. I needed to get my message out to the millions without breaking the bank.
• I created a free video marketing course to help people market their videos on YouTube and build my email list.
• I then created a video that focused on my experience and how video marketing can grow a business.
• After testing different variations, I found the right video and launched my campaign.
• My campaign was successful, and my business started to grow.

Conclusion

Creating and advertising on YouTube can be a cost-effective way to get your message out to the millions. By creating the right video and targeting the right audience, you can potentially grow your business. Don’t be afraid to start small and test different variations to find the right formula for your campaign.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

As someone who has spent the last 10 years growing a business and a family, I can attest to the fact that finding the right balance between work and family can be challenging. Over time, I’ve come to realize that it’s not so much about balance, but about integration. When you integrate your work and family, you’re able to give your full attention to both without feeling like you’re sacrificing one for the other.

In this blog post, I want to share three tips that have helped me integrate my family and business.

Tip #1: Be Present

When you’re at work, be fully present and focused on work. When you’re with your family, be 100% present with your family. It’s essential to recognize that you can’t be spinning multiple plates at once, and wherever you are, be there fully.

Tip #2: Set and Respect Boundaries

Set firm boundaries between work and family time. It’s easy to let work bleed into family time, but it’s essential to avoid this for the sake of both your work and your family. I’ve found it helpful to set a specific time of day when I stop working and am fully present with my family. Similarly, I don’t work on weekends, except for rare occasions when it’s absolutely necessary. By setting these boundaries and respecting them, you can create a better work-life balance.

Tip #3: Integrate Your Work Life and Personal Life

Don’t try to separate your work and personal life. Sometimes these two worlds collide, and that’s okay. Instead, find ways to integrate the two, so you can balance both without feeling like you’re neglecting one for the other.

In conclusion, integrating your work and family is not about achieving a perfect balance. It’s about being present, setting boundaries, and integrating the two aspects of your life. By following these tips, you’ll be able to achieve a better work-life balance, feel less overwhelmed, and enjoy your family and your work more fully.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

In this article, I will provide you with the four most important dos and don’ts for creating a successful video marketing strategy. As the founder of Video Power Marketing, I have gained a decade of experience marketing videos for both myself and my clients. Over time, I’ve learned what works and what doesn’t when it comes to video marketing. Keep reading to discover the four essential points that will help improve your video marketing strategy.

Dos and Don’ts:

Don’t talk about your product, do talk about your audience

• People care about themselves and their problems, not your product or service
• Focus on how you can help them overcome their challenges and achieve their desires
• Balance between focusing on sales and brand building

Don’t sell, but do share stories

• Stories build trust, whereas selling can come off as pushy
• Share your customers’ success stories to highlight the benefits of your product or service
• Avoid selling your product or service all the time, instead focus on sharing stories that showcase how your service has helped customers

Don’t be a porcupine, do be a rhinoceros

• Distill your message down to one strong point
• Confusing messages can confuse and turn off viewers
• Be clear and concise with your message to avoid confusion

Don’t lean on one traffic source, but…

• Relying on one source of traffic can cause undue stress and potentially kill your business
• Diversify your traffic sources to ensure a steady flow of leads and sales

Conclusion

In conclusion, these four dos and don’ts are crucial for a successful video marketing strategy. By focusing on your audience, sharing stories, being clear with your message, and diversifying your traffic sources, you will be on the right track towards a successful video marketing campaign. Remember to always put your audience first and build trust through stories to achieve the best results.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Are your YouTube ads not performing as well as you hoped? You’re not alone. Many people have asked themselves the question, “Why are my YouTube ads not working?” It’s frustrating to spend time researching your audience, writing a script, shooting videos, setting up tracking, targeting, and launching your campaign, only to get no results. But don’t worry; there are ways to identify the reasons why your ads aren’t working and improve their performance. In this blog post, I’ll share three reasons why your YouTube ads might not be performing well, how to identify them, and some levers that you can pull to improve their performance.

The three main reasons why your YouTube ads might not be working are:

• Your video isn’t engaging.
• Your offer isn’t valuable or isn’t communicated well in the video.
• You’re not reaching the right audience.

Reason 1: Your video isn’t engaging

Your video is the most crucial element of your YouTube ad campaign. It’s essential to create a video that captures the viewer’s attention and encourages them to take action. If your video isn’t engaging, you’re unlikely to get clicks, views, or conversions.

How to identify if your video isn’t engaging

• You’re getting views but no clicks.
• You’re getting clicks but no conversions.

How to improve your video’s engagement

• Focus on the first and last 10 seconds of your video.
• Make sure you have a hook that captures people’s attention.
• Clearly communicate the benefit of watching your video.
• Include a compelling call-to-action that tells people what to do next after watching the video.

Reason 2: Your offer isn’t valuable or isn’t communicated well in the video

Your offer is the next critical element of your YouTube ad campaign. It’s essential to create a valuable offer that people want and can benefit from. If your offer isn’t valuable or isn’t communicated well in the video, you’re unlikely to get many conversions.

How to identify if your offer isn’t valuable or communicated well

• You’re getting a lot of clicks, but not many conversions.

How to improve your offer

• Think about what the next step in the buyer’s journey is after someone watches your video.
• Make sure your offer is clearly communicated in the video.
• Create a valuable offer that people want and can benefit from.
• Make sure the offer is easy to access and take advantage of.

Reason 3: You’re not reaching the right audience

Reaching the right audience is the third essential element of your YouTube ad campaign. It’s essential to target the right people with your ads. If you’re not reaching the right audience, your ads won’t be effective.

How to identify if you’re not reaching the right audience

• You’re not getting many clicks or views.

How to improve your audience targeting

• Review your audience targeting options.
• Refine your targeting to focus on your ideal customer.
• Experiment with different targeting options.
• Use YouTube Analytics to monitor your ad performance and adjust your targeting accordingly.

In conclusion, creating a successful YouTube ad campaign takes time, effort, and strategy. It’s essential to create an engaging video, offer a valuable offer, and target the right audience. By following the tips and advice outlined in this blog post, you can improve the performance of your YouTube ads and get the results you want. Remember, it takes time and patience, but with a little effort, you can create a YouTube ad campaign that works for your business.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our 2023 YouTube Incubator program.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.